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  • Video

    The Future of Fun: A Fireside Chat with Merlin Entertainments CEO Scott O’Neil

    Oct 11, 2023Locked: needs Pro

    Travel experiences is an industry with few globally recognized brands, yet this company has several. Join us for an intimate fireside chat with the CEO of the world’s second-largest visitor attraction operator, with brands such as Legoland,…

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    Digital is Dead: Audience Diversification & What's Next in Experience Marketing

    Oct 11, 2023Locked: needs Pro

    Consumer behavior and preferences are rapidly changing, and audience diversification is more critical than ever. Attractions need to reach and appeal to younger and more diverse audiences to future-proof themselves. This session from attrac…

  • Video

    The Future of Booking: Creating the Next Gen of Experiences Shopping

    Oct 11, 2023Locked: needs Pro

    Online and mobile booking is now standard fare for most attractions. So where does it go from here? What do the next five or 10 years look like for experiences shopping and booking tech? This session explores key industry challenges and tre…

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