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Latest from Arival

  • Report

    REPORT SERIES: The 2025 Experiences Traveler

    Oct 27, 2025Locked: needs Free membership

    Insights on what travelers are looking for and how you can plan to attract them in 2025: an exclusive report series for Arival Insider Pro Access members

  • Report

    The Event-Driven Traveler

    Oct 7, 2025Locked: needs Pro

    Inside the mind of U.S. and European travelers to sporting events and performing arts: what the travel experiences industry needs to know today Authors: Anne Failing, Alice Jong and Douglas Quinby Edited by: Janelle Visser

  • Report

    The Outlook for Operators: The State of Tours, Activities & Attractions

    Oct 27, 2022Locked: needs Pro

    Global Operator Landscape 2nd Ed. Exclusive new research from Arival & Phocuswright based on over 3,500 operator surveys provides insights on the state of the tours, attractions and activities industry coming out of the pandemic and moving …

  • Report

    The Outlook For Travel Experiences 2019-2025

    Oct 6, 2022Locked: needs Pro

    This exclusive report — a joint project between Arival and Phocuswright — provides market sizing and forecasting for the in-destination industry

  • Article

    The Future of Discovery in Travel – and the End of the 38 Websites Rule

    Sep 17, 2022

    Short-form video platforms and content creators with community (a.k.a. influencers) are poised to reshape the marketing funnel for tours, activities and experiences. Here’s how and why. And BTW – why don’t OTAs support video?

  • Article

    Attractions Slow to Move on Google Things to Do

    Aug 2, 2022

    As the world’s largest search engine advances quickly in our industry, most visitor attractions and museums are slow to follow – leaving the door wide open for OTAs

  • Article

    With Costs Rising, 3 in 5 North American Operators Raising Prices

    Jan 24, 2022

    Arival’s latest state of the industry report shows higher costs are driving price increases across the sector, but it doesn’t appear to be hurting demand

  • Report

    The State of Tours, Activities & Attractions (2022)

    Jan 20, 2022Locked: needs Free membership

    What is the state of the tours, attractions and activities industry two years into the pandemic? Exclusive new Arival research has found out

  • Article

    Research Preview: Operators are Optimistic — with Caveats

    Jan 18, 2022

    It can be easy to be negative when we’re all going through the worst of another pandemic wave, but operators are broadly optimistic about 2022, and with good reason

  • Article

    Cultural Sites and Monuments: Travelers Choosing Bucket-List Destinations Over Fame

    Dec 7, 2021

    Bucket lists are more likely to play a part in travelers’ decision making to visit a cultural site or monument than fame, new Arival research has found

  • Article

    The End of Walk-Ups for Wellness Activities as Demand Surges

    Nov 8, 2021

    Travelers are planning their spa and yoga much further in advance as drop-ins vanished during the pandemic

  • Article

    Water-Based Tours & Activities’ Wild Ride in 5 Charts

    Nov 1, 2021

    Many watersport and boat tour operators have ridden an incredible wave of growth as the pandemic sent travelers from cities and crowds to the great outdoors. But can they sustain this growth? Here’s their story in five charts

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