May 17, 2021Locked: needs Free membership
Revisiting the top social channels to drive direct bookings. Learn what's new about working with Facebook and Instagram (hint: the changes to Apple's iOS14.5 changes everything with the new App Tracking Transparency (ATT) feature and get th…
May 17, 2021Locked: needs Free membership
We will go over 5 actionable ways you can improve your website's conversion rate. Topics will include what you need to do for the next Google update, optimizing the mobile experience, streamlining customer communication, content/website exp…
May 5, 2021Locked: needs Free membership
See how virtual assistants and smart speakers are being utilized by lodging providers to safely provide on-premises services, including curated recommendations for guests of the best local tours and attractions, and how you can partner with…
May 5, 2021Locked: needs Free membership
There may still be many unknowns about the upcoming season, but that shouldn’t stop you from planning, preparing and budgeting your marketing campaigns for the summer season. What you’ll learn: How to prepare for and plan your advertising c…
May 5, 2021Locked: needs Free membership
With uncertain skies still ahead, when do you invest, when do you hire back? This workshop helps you set your strategy to get your tour or activity business in the best possible position to weather the uncertainty and be ready to roll – and…
May 5, 2021Locked: needs Free membership
The past 15 months has dramatically changed our industry, creating new opportunities for growth, with big changes at Urban Adventures, Hornblower, and even an OTA acquiring tour operators. This session explores how tour and activity operato…
May 5, 2021Locked: needs Free membership
What’s the state of tours, activities and attractions in the U.S. and the outlook for the season ahead? How are they preparing for the coming season and the resumption of travel? Arival CEO Douglas Quinby presents key findings from Arival's…
May 5, 2021Locked: needs Free membership
What's better than your own marketing? Your target customers seeing their friend, at your business, being safe and having fun. This session will show you how to help your customers advocate your business, refer and influence bookings. What …
May 5, 2021Locked: needs Free membership
The first impression of your brand comes from the words and images you use. Yet tourism brands often give too little attention to website copy, failing to make a strong impression that gives prospective customers clarity and confidence. In …
May 5, 2021Locked: needs Free membership
Your website is focused on doing one thing, turning site visitors into bookers. We will review how best to measure the conversion performance of your website. We will provide an overview of the metrics to look at and the tools available to …
May 5, 2021Locked: needs Free membership
What’s the state of tours, activities, and attractions? How are operators faring across Europe and around the world? How are they preparing for the coming season and the resumption of travel? In this welcome session to Spring into Summer, A…
May 5, 2021Locked: needs Free membership
We’ve seen a big shift toward vacation rentals and Airbnbs over the past year, and it’s likely to continue as Covid-weary travelers seek out homes vs. hotels. In this session, leaders in the U.S. vacation rental market discuss how tour and …
