May 24, 2021Locked: needs Free membership
This one-time intern rose to become the CEO of the leisure attractions division of one of the U.A.E.’s leading property development firms. Responsible for the strategy of some of the Emirates’ top attractions, including the Dubai Aquarium &…
May 24, 2021Locked: needs Free membership
This candid interview with the head of technology at Abu Dhabi’s D.C.T., Peter Jamieson, looks at how the capital of the U.A.E is looking to reimagine the guest experience by creating a truly connected and personalized experience from trave…
May 24, 2021Locked: needs Free membership
Digital, distribution, and online platforms are ushering in dramatic change, from how travelers plan and book to how operators and distributors connect. The pandemic has only accelerated the need for operators to get ahead on tech. This ses…
May 17, 2021Locked: needs Free membership
While earned media may seem like a complicated topic, in reality it’s quite simple. In this session, we’ll help you answer those questions to understand how you can be leveraging earned media in your own eCommerce strategies.
May 17, 2021Locked: needs Free membership
This unit highlights different automations that can drive more direct bookings. Instances of these concepts in ecommerce will be reviewed along with specific examples in use in the tours, activities and attractions industry. We'll discuss a…
May 17, 2021Locked: needs Free membership
Influencers are more than the sum of their followers. They are talented content creators who can amplify high-quality, evergreen content that can mobilize your target audience to act. And best of all, this marketing journey is strategically…
May 17, 2021Locked: needs Free membership
This class will take a deep dive into how to measure the ROI performance of your campaigns, how to calculate your return on ad spend and a secret weapon that all operators must look at for paid advertising success.
May 17, 2021Locked: needs Free membership
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add to cart', signing up for a service, filling …
May 17, 2021Locked: needs Free membership
We'll kick off the MasterClass with a panel of the three most experienced marketers in the tours, activities and attractions sector. What trends in Direct Booking marketing are they seeing? What do they think is most effective? What advice …
May 17, 2021Locked: needs Free membership
Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever. How can operators compete effectively and unlock growth? Get the…
May 17, 2021Locked: needs Free membership
Revisiting the top social channels to drive direct bookings. Learn what's new about working with Facebook and Instagram (hint: the changes to Apple's iOS14.5 changes everything with the new App Tracking Transparency (ATT) feature and get th…
May 17, 2021Locked: needs Free membership
We will go over 5 actionable ways you can improve your website's conversion rate. Topics will include what you need to do for the next Google update, optimizing the mobile experience, streamlining customer communication, content/website exp…
