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Latest from Arival

  • Article

    How Affluent Millennials Are Changing Travel Planning

    Sep 9, 2024

    Affluent young U.S. travelers are transforming the traditional travel path to purchase, with huge implications for operators, OTAs, destinations and more

  • Article

    Glossary of Terms: Travel Distribution & Technology

    Aug 23, 2024

    There is no shortage of jargon in the experiences sector, but what does it all mean? This glossary defines many of the common terms you’ll encounter

  • Article

    After Airbnb Axes 5000+ Experiences, What’s Next?

    Jul 30, 2024

    Airbnb isn’t saying much, but operators have some thoughts on the cancellations and the launch of Icons… and diversifying their distribution is top of the list

  • Article

    Generative AI: Optimizing Tours for LLM-Powered Search

    Jul 22, 2024

    Explore how generative AI and LLMs are reshaping tour recom mendations and search. Learn to optimize your tourism content for AI-powered search engines.

  • Article

    An Essential OTA Checklist & Tips for Experience Operators

    Jun 17, 2024

    Do this distribution health check to maximize your online bookings: get your ducks in a row with this walkthrough and essential OTA checklist

  • Article

    What’s In Store for Summer Travel: The 2024 Experiences Outlook

    Jun 4, 2024

    The industry is optimistic for another strong summer season in the U.S. & Europe, but the outlook for operators depends on where you are and whom you serve

  • Article

    LGBTQ+ Travelers Do and Spend More on Experiences

    Jun 3, 2024

    Insights on the LGBTQ+ segment of the U.S. traveler: who they are, what they want, and how they research, book and share experiences

  • Article

    AI in the Wild: From Content to Customer Service and Beyond

    May 27, 2024

    Industry experts and experience operators share tools, tips and tales of using AI in tours, activities & attractions, in latest Arival | Elevate session

  • Article

    Thrill Seekers Lead Demand for Activity Travel

    May 13, 2024

    Majority of U.S. outdoor adventure & activity travelers in 2024 are motivated by the thrill of trying something new, latest Arival research finds

  • Article

    Guest Communication for Innovation Showcase Win

    May 3, 2024

    Curated Planet won top prize at Arival’s inaugural forum for experiences innovation, which also featured Tourconnect, TourReview, TripAdmit & WeGoTrip

  • Article

    5 Ways Experience Businesses Are Using AI Today

    May 1, 2024

    These five case studies provide hands-on insights into how tour, activity & attraction companies are using GenAI today – and how you can too

  • Article

    Google on Gemini AI, Trip Planning and Recommending Things To Do

    Apr 8, 2024

    We put Google’s Director of Product, Emmanuel Marot, in the hot seat on AI to discuss how Gemini decides which experiences to recommend to travelers

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