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Latest from Arival

  • Article

    Gen-Z Need More than Sightseeing: How Younger Travelers Are Changing the Tours Industry

    Jan 29, 2024

    Arival’s latest research on the U.S. Tour Taker reveals Gen-Z and Millennial travelers are looking for more than just sightseeing: they want to feel, taste, touch and immerse themselves in your experiences

  • Article

    Lights, Camera, Vacation: Exploring the Rise of Immersive Film Experiences

    Jan 26, 2024

    How innovative tour operators are transforming stories from the screen into immersive experiences, and how other operators can take advantage of this growing trend

  • Article

    Day Tours on the Rise Among U.S. Travelers

    Jan 19, 2024

    Get inside the mind of the modern U.S. tour taker with Arival’s latest deep dive into who these travelers are, how they tour, what they want, how they choose, plan and book, and much more

  • Article

    Innovation Tips for Tour & Activity Operators

    Jan 16, 2024

    Innovating doesn’t have to mean coming up with ideas from scratch, there’s a lot to learn from other industries: a conversation with Claus Raasted, Director of The College of Extraordinary Experiences

  • Article

    2024: Back to the Future

    Jan 3, 2024

    Annual review of the top ten trends for in-destination experiences in 2023, and where things are at as we move forward into 2024

  • Article

    Affluent Travelers Account for Nearly Half of All Travel Experiences Spend

    Dec 28, 2023

    Arival’s latest consumer research, focused on the U.S. experiences traveler, highlights the importance of reaching the affluent traveler

  • Article

    Arival Wrapped 2023: Your Top Articles & Research

    Dec 19, 2023

    Exploring the themes of 2023 for the in-destination experiences sector through the lens of Arival’s most-read articles and a review of the year’s top research insights

  • Article

    The Future According to GetYourGuide: What’s Next for Experiences in 2024

    Dec 19, 2023

    GetYourGuide CEO Johannes Reck on the continued rise of experiences, AI in travel, and the top trending categories on the OTA as we move into 2024

  • Article

    Klook Announces $210 Million Funding Round, Profitability in 2023

    Dec 7, 2023

    Asia-based OTA says it achieves "overall profitability in 2023," plans to invest new funding in product innovation, social and digital marketing, generative AI

  • Article

    Fewer Trips, More Experiences: New Arival Consumer Research

    Dec 5, 2023

    Arival’s latest consumer research, focused on the U.S. experiences traveler, finds travelers in 2023 are taking fewer trips, but doing more experiences, than in 2019

  • Article

    Travel Industry Wants a Piece of Experiences

    Nov 28, 2023

    As travelers increasingly prioritize tours, activities and attractions in their travel spending, the wider industry wants to get on board with experiences: highlights from the Phocuswright conference

  • Article

    Revenge Travel Reaching Asia, China

    Nov 20, 2023

    Asia’s revenge travel wave, operators aiming for more direct bookings, enduring staff shortages — a conversation with GlobalTix CEO Chee Chong Chan at Arival 360 | Orlando

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