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Latest from Arival

  • Article

    Hitting Play on the OTA for Gen-Z

    May 2, 2023

    As more travelers look to Instagram and TikTok for travel inspiration, a new kind of platform is connecting tour, activity and attraction suppliers with content creators and influencers

  • Article

    From Panhandling to Profits: The Secrets to Direct Booking Success

    Apr 27, 2023

    How The Tour Guy went from panhandling outside the Colosseum to building a big tours and activities business through direct bookings

  • Article

    Travelers Can Now Find Tours Through Google Maps: Will They Find You?

    Apr 19, 2023

    With the recent addition of “Experiences” to Google Maps, we revisit Things to do with an up-to-date walkthrough for operators and suppliers of tours, activities and attractions

  • Article

    Is TikTok Worth It for Tours and Activities?

    Feb 13, 2023

    Short form videos on TikTok and other platforms have the potential to get you a lot of views, but do those views actually translate to bookings? One operator experiments

  • Article

    Five Roadblocks to Increasing Bookings and Growing Your Experience Offerings

    Jan 30, 2023

    Is more traffic really the answer? Five reports reveal other obstacles that could be getting in the way of your success

  • Article

    A Travel Influencer’s Secret to Going Viral

    Jan 13, 2023

    Travel influencer Ravi Roth weighs in on going viral, the journey of becoming a travel influencer and finding his niche, and simple ways operators can become more inclusive

  • Article

    Top Tours & Activities Marketing Trends in 2023

    Jan 2, 2023

    Founder of Blend Travel Marketing weighs in on marketing trends for tours, activities and attractions in the new year.

  • Article

    Readers’ Choice: Your Top 10 Tours, Activities and Attractions Articles of 2022 

    Dec 20, 2022

    Which topics received the most engagement on arival.travel in 2022? Here are the most read-worthy articles of the year according to Arival readers.

  • Article

    Hook More Travelers to Book Your Experiences with Purpose-Driven Storytelling

    Dec 13, 2022

    Better stories = better profits for operators of tours, activities and attractions, as explained in a popular Arival 360 | Las Vegas breakout session on storytelling.

  • Article

    One Chart to Rule Them All: Why Travelers Choose One Experience Over Another

    Dec 12, 2022

    Tour, activity and attraction operators: if you only pay attention to one chart from Arival research over the past year, let it be this one.

  • Article

    Google’s Plans for Things to do

    Dec 5, 2022

    Is Google becoming an OTA? Will Things to do stay free? How are search result rankings determined? Director of Product Management for Google Travel fields questions in front of a packed Arival crowd

  • Article

    The Future is Vertical: Why Immersive Vertical Videos are Essential to Marketing Experiences in 2023

    Nov 28, 2022

    Three of the top social media influencers at Arival 360 | Las Vegas walk us through digital marketing’s newest trend and how tour, activity, attraction and experience operators can go viral with vertical video

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