Nov 16, 2022
The importance a traveler places on an activity is a major factor, while a generational shift means younger travelers are prioritizing experiences and planning further in advance.
Oct 11, 2022
Attraction operators can now directly edit ticket prices through their business profile on Google Things to do; tour operators will soon be able to manage their listings directly as well, with new editor tool function
Sep 21, 2022
If you’re not currently involved with your local Destination Marketing Organization (DMO), check out these five ways DMOs can help tour and activity operators grow their business, with Monica Smith from the Southeast Tourism Society
Sep 17, 2022
Short-form video platforms and content creators with community (a.k.a. influencers) are poised to reshape the marketing funnel for tours, activities and experiences. Here’s how and why. And BTW – why don’t OTAs support video?
Sep 9, 2022
Today's social media influencers are beginning to reflect the real face of travelers. Meet Houston Vandergriff, travel photographer and influencer with Down syndrome… and 430k followers on TikTok.
Sep 9, 2022
Hopefully you’re already doing these things, but it’s always good to do a quick check. We’ve summarized a longer list from a post by Booking system provider Rezdy to help tour companies to get more direct bookings
Sep 1, 2022
Kelsey Tonner of Guest Focus recently spoke with Arival about mistakes many tour and activity operators make with their websites, and how to transform those pages into “irresistible tour description pages that sell more tours.”
Apr 12, 2022
Huge leaps in technology mean that you don’t need a roomful of equipment to create a video, but can publish one in half an hour. Here’s how to get started
Feb 14, 2022
Gen Z — 18–25-year-olds — are the first digital native cohort to begin exploring the world. How do you reach them, what do they want, and who even are they? Stephen Joyce explains
Jan 24, 2022
At the first day of Arival 360 San Diego and Online, we dug into some of the most pressing topics in digital marketing
Jan 18, 2022
Content marketing should be easy for operators, but many say they don’t have the time. Arival talked to Marica Brewster to find out how to make it simple
Jan 4, 2022
What goes into becoming a franchisee or franchisor in tours, activities and experiences? Arival spoke to Kai Kaapro and Hakan Ugdur to find out
