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Latest from Arival

  • Article

    Google Surges Past Tripadvisor as Travelers’ Top Spot for Posting Reviews

    Feb 26, 2024Locked: needs Pro

    More than half of all tour, activity and attraction travelers post on social media and write online reviews about their experiences. Here’s a deep dive into who is posting, where they’re posting, how it’s changed since 2019, and why it matt…

  • Article

    The Quest for Service-Level Tiers in Tours & Experiences

    Feb 23, 2024

    How one operator has implemented service-level tiers for their tours to serve distinct customer segments: a preview of a featured Arival 360 | Berlin session

  • Article

    Viator Accelerate 2.0: What It Is and Why It Matters to Operators

    Feb 13, 2024

    With the recent release of Viator Accelerate 2.0, operators weigh in on the pros and cons of the program, and how they’re changing their strategies to adapt to the rapid growth of Viator and other OTAs. We also get Viator’s response to some…

  • Article

    Mastering Video Content in Travel

    Feb 13, 2024

    Love and London Founder Jessica Dante shares top tips and insights on video content for tour, activity and attraction companies, in a preview of her featured Arival 360 | Berlin session

  • Article

    The Top Brands in Tours & Activities

    Feb 7, 2024Locked: needs Pro

    Everyone has heard of Apple and Amazon, but how many travel experiences brands are widely recognized? We examined just how much travelers know – or don’t know – about the biggest players in the Best Part of Travel

  • Article

    Gen-Z Need More than Sightseeing: How Younger Travelers Are Changing the Tours Industry

    Jan 29, 2024

    Arival’s latest research on the U.S. Tour Taker reveals Gen-Z and Millennial travelers are looking for more than just sightseeing: they want to feel, taste, touch and immerse themselves in your experiences

  • Article

    Lights, Camera, Vacation: Exploring the Rise of Immersive Film Experiences

    Jan 26, 2024

    How innovative tour operators are transforming stories from the screen into immersive experiences, and how other operators can take advantage of this growing trend

  • Article

    Top 10 Things We’re Looking Forward to for Arival 360 | Berlin 2024

    Jan 23, 2024

    A sneak preview of the top themes, speakers, events and anticipated highlights of the upcoming event of the year for in-destination experiences in Europe

  • Article

    Day Tours on the Rise Among U.S. Travelers

    Jan 19, 2024

    Get inside the mind of the modern U.S. tour taker with Arival’s latest deep dive into who these travelers are, how they tour, what they want, how they choose, plan and book, and much more

  • Article

    Innovation Tips for Tour & Activity Operators

    Jan 16, 2024

    Innovating doesn’t have to mean coming up with ideas from scratch, there’s a lot to learn from other industries: a conversation with Claus Raasted, Director of The College of Extraordinary Experiences

  • Article

    A Tour & Activity Operator Guide to Business Planning for Growth

    Jan 15, 2024

    PARTNER POST: It’s the beginning of the year – now is the time to review your strategic plan for growth. Here’s an essential seven-step guide plus top tips from the business growth and scaling experts at Cultivate Advisors

  • Article

    OTA vs. Direct Bookings: It’s About Marketing

    Jan 8, 2024

    Why is it so hard for operators to beat OTAs on marketing? Do small operators even stand a chance? We delve into this topic with Nate Andrew from tour & attraction marketing agency Blend

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