Apr 14, 2020Locked: needs Free membership
The Google Marketing Ecosystem (and what you can do now for free)? Think of Google like a supermarket shelf. It’s the way tour, activity and attraction operators get discovered - and you're either on that shelf or you miss out. Now is the …
Apr 1, 2020Locked: needs Free membership
Workshop: Programmatic Advertising for Tours, Activities & Attractions Wednesday, 1 April 2020, 11am EST & 17:00 CET Catlyn Origitano, Senior Manager, Destinations & SMB Attractions, GTM, Sojern In this workshop, we’ll walk you through what…
Oct 30, 2019Locked: needs Free membership
This operator roundtable delves into challenges and best practices around working with OTAs, managing distribution channels and building a direct and diversified sales strategy.
Oct 30, 2019Locked: needs Free membership
We all know lots of reviews and great photos are essential, but the next generation of travelers want something more. Drawing on parallels from online retailing, one of the world’s largest travel sellers walks through the distinct aspiratio…
Oct 29, 2019Locked: needs Free membership
Amid the rapid growth of tours and activities, where are global brands? Why hasn’t this taken hold? More and more companies are building multi-destination tour brands, seeking to extend their names and establish brand standards across multi…
Oct 29, 2019Locked: needs Free membership
Every creator and seller of tours, activities, and attractions today must also be a content marketer. But what content will pop with your customers? Culture Trip has used the power of data and research to rise to the top of search and socia…
Oct 29, 2019Locked: needs Free membership
Our industry is mostly focused on the leisure traveler, but have you thought about selling into businesses? More companies are offering experiences as employee benefits and incentives. This keynote walks us through the big shift underway in…
Oct 29, 2019Locked: needs Free membership
Across 20 countries and some 500 million people (as well as more than 50 million in the U.S.), Spanish is the mother tongue. As incomes and the demand for travel rise, so does our industry’s need to understand and serve this diverse group o…
Mar 6, 2019Locked: needs Free membership
In an age of rapidly rising online travel agencies and the growth of third-party distribution, growing direct booking channels is moving to center stage for every tour, activity and attraction operator. This roundtable assembles a diverse m…
Mar 4, 2019Locked: needs Free membership
Sometimes there can be too much of a good thing. With surging visitor volumes and growth from OTAs and resellers, the Van Gogh Museum re-engineered their strategy – and their tech – to better distribute visitor volumes during the day and ri…
Mar 4, 2019Locked: needs Free membership
This roundtable assembles distinct voices across Europe's Tour and Attraction landscape to address the challenges before our industry: how we transform rapid travel growth into responsible tourism development to benefit industry, communitie…
Sep 26, 2018Locked: needs Free membership
How you can use humor to connect with customers and sell more stuff. And have a laugh, too.
