May 17, 2021Locked: needs Free membership
This unit highlights different automations that can drive more direct bookings. Instances of these concepts in ecommerce will be reviewed along with specific examples in use in the tours, activities and attractions industry. We'll discuss a…
May 17, 2021Locked: needs Free membership
Influencers are more than the sum of their followers. They are talented content creators who can amplify high-quality, evergreen content that can mobilize your target audience to act. And best of all, this marketing journey is strategically…
May 17, 2021Locked: needs Free membership
This class will take a deep dive into how to measure the ROI performance of your campaigns, how to calculate your return on ad spend and a secret weapon that all operators must look at for paid advertising success.
May 17, 2021Locked: needs Free membership
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add to cart', signing up for a service, filling …
May 17, 2021Locked: needs Free membership
We'll kick off the MasterClass with a panel of the three most experienced marketers in the tours, activities and attractions sector. What trends in Direct Booking marketing are they seeing? What do they think is most effective? What advice …
May 17, 2021Locked: needs Free membership
Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever. How can operators compete effectively and unlock growth? Get the…
May 17, 2021Locked: needs Free membership
Revisiting the top social channels to drive direct bookings. Learn what's new about working with Facebook and Instagram (hint: the changes to Apple's iOS14.5 changes everything with the new App Tracking Transparency (ATT) feature and get th…
May 17, 2021Locked: needs Free membership
We will go over 5 actionable ways you can improve your website's conversion rate. Topics will include what you need to do for the next Google update, optimizing the mobile experience, streamlining customer communication, content/website exp…
May 5, 2021Locked: needs Free membership
See how virtual assistants and smart speakers are being utilized by lodging providers to safely provide on-premises services, including curated recommendations for guests of the best local tours and attractions, and how you can partner with…
May 5, 2021Locked: needs Free membership
There may still be many unknowns about the upcoming season, but that shouldn’t stop you from planning, preparing and budgeting your marketing campaigns for the summer season. What you’ll learn: How to prepare for and plan your advertising c…
May 5, 2021Locked: needs Free membership
With uncertain skies still ahead, when do you invest, when do you hire back? This workshop helps you set your strategy to get your tour or activity business in the best possible position to weather the uncertainty and be ready to roll – and…
May 5, 2021Locked: needs Free membership
The past 15 months has dramatically changed our industry, creating new opportunities for growth, with big changes at Urban Adventures, Hornblower, and even an OTA acquiring tour operators. This session explores how tour and activity operato…
