Feb 2, 2022Locked: needs Pro
Google is claiming its stake in the Best Part of Travel with its new Things To Do initiative. Is this good for operators, distributors, travelers? Or is it just good for Google? This session brings two of our industry's most outspoken minds…
Feb 2, 2022Locked: needs Pro
Google's 2021 release of their Things to do product is a very exciting step for our industry, offering free direct traffic to Operators. Getting your listings set up, and optimizing those listings is confusing. The product is still in beta …
Jun 10, 2021Locked: needs Free membership
Multi-day experiences are typically complex, big-ticket purchases that have long defied online buying. But that has been changing – and it’s poised to change only more. This short talk walks you through how your customers discover, research…
Jun 10, 2021Locked: needs Free membership
A critical component of every tour operator’s digital presence is how they appear in organic search. But with the world of SEO and Google algorithms changing so rapidly, it can be hard to keep up. This workshop will define the ranking facto…
Jun 9, 2021Locked: needs Free membership
If you want to grow direct bookings for your tour operation, digital marketing is essential. This workshop walks through the essentials of online performance marketing campaigns, covering search engine marketing (SEM), social media and disp…
May 17, 2021Locked: needs Free membership
While earned media may seem like a complicated topic, in reality it’s quite simple. In this session, we’ll help you answer those questions to understand how you can be leveraging earned media in your own eCommerce strategies.
May 17, 2021Locked: needs Free membership
Influencers are more than the sum of their followers. They are talented content creators who can amplify high-quality, evergreen content that can mobilize your target audience to act. And best of all, this marketing journey is strategically…
May 17, 2021Locked: needs Free membership
This class will take a deep dive into how to measure the ROI performance of your campaigns, how to calculate your return on ad spend and a secret weapon that all operators must look at for paid advertising success.
May 17, 2021Locked: needs Free membership
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add to cart', signing up for a service, filling …
May 17, 2021Locked: needs Free membership
We'll kick off the MasterClass with a panel of the three most experienced marketers in the tours, activities and attractions sector. What trends in Direct Booking marketing are they seeing? What do they think is most effective? What advice …
May 17, 2021Locked: needs Free membership
Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever. How can operators compete effectively and unlock growth? Get the…
May 17, 2021Locked: needs Free membership
Revisiting the top social channels to drive direct bookings. Learn what's new about working with Facebook and Instagram (hint: the changes to Apple's iOS14.5 changes everything with the new App Tracking Transparency (ATT) feature and get th…
