Oct 10, 2023Locked: needs Pro
Google's Colin Keogh illustrates the importance and best practices for creating your Google Business Profile (GBP). Once you have your profile page set up, you're ready to be listed as part of Google Things to do. This session walks you thr…
Jul 4, 2023
In the latest Google Things to do update, Google has added an “Activities and Tours” section to search results: here’s what we know so far and how operators can take advantage of it
May 9, 2022Locked: needs Free membership
The world’s biggest search engine has taken a big step into the Best Part of Travel with Google Things to Do, a new initiative that presents attraction and experience ticket prices and purchasing options directly in Google search results. T…
Feb 2, 2022Locked: needs Pro
Google is claiming its stake in the Best Part of Travel with its new Things To Do initiative. Is this good for operators, distributors, travelers? Or is it just good for Google? This session brings two of our industry's most outspoken minds…
Feb 2, 2022Locked: needs Pro
Google's 2021 release of their Things to do product is a very exciting step for our industry, offering free direct traffic to Operators. Getting your listings set up, and optimizing those listings is confusing. The product is still in beta …
Jun 10, 2021Locked: needs Free membership
A critical component of every tour operator’s digital presence is how they appear in organic search. But with the world of SEO and Google algorithms changing so rapidly, it can be hard to keep up. This workshop will define the ranking facto…
May 17, 2021Locked: needs Free membership
Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever. How can operators compete effectively and unlock growth? Get the…
May 17, 2021Locked: needs Free membership
We will go over 5 actionable ways you can improve your website's conversion rate. Topics will include what you need to do for the next Google update, optimizing the mobile experience, streamlining customer communication, content/website exp…
May 5, 2021Locked: needs Free membership
Tours, activities and attractions have ridden a wave of digitization over the past year as the pandemic has fueled new traveler behaviors and forced changes on operators. In this session we’ll cover the big tech themes and hot topics reshap…
Nov 5, 2020Locked: needs Free membership
See what Google Search Trends can show you about the state of demand for tourism. We'll also chat about other ways you and other operators are gauging consumer demand. Presented by Blend Marketing.
Nov 3, 2020Locked: needs Free membership
In this workshop, the digital marketing experts from Tourism Solved review actual tour and activity operator profiles on Google MyBusiness. They’ll provide direct, actionable feedback and plenty of do’s and don’ts to optimize your all-impor…
Oct 29, 2020Locked: needs Free membership
The 12 Most Important Changes to Make Across All Your Online Channels Right Now, To Sell in a COVID World COVID may be with us for a while. There are lots of COVID-related changes you could make across your website, booking engine, OTA list…
