In AI Mode, Operator Listings Rule (for Now)
Sep 9, 2025
In Google’s AI Mode Google business listings dominate and OTAs are hard to find, new analysis from Propellic and Arival finds
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Sep 9, 2025
In Google’s AI Mode Google business listings dominate and OTAs are hard to find, new analysis from Propellic and Arival finds
Nov 12, 2024
Learn to leverage Google Things to do for your tour, activity or attraction business. We cover listing, partners, and key steps to boost visibility
Jul 22, 2024
Explore how generative AI and LLMs are reshaping tour recom mendations and search. Learn to optimize your tourism content for AI-powered search engines.
Apr 8, 2024
We put Google’s Director of Product, Emmanuel Marot, in the hot seat on AI to discuss how Gemini decides which experiences to recommend to travelers
Apr 1, 2024
From featured sessions on AI & innovation to conversations with industry leaders & award-winning operators, here are the top themes from the latest Arival
Feb 26, 2024Locked: needs Pro
More than half of all tour, activity and attraction travelers post on social media and write online reviews about their experiences. Here’s a deep dive into who is posting, where they’re posting, how it’s changed since 2019, and why it matt…
Nov 6, 2023
AI is poised to change how travelers search online. What does this mean for SEO and how should you adapt your digital marketing strategy? We delved into this topic with Propellic’s Brennen Bliss at Arival 360 | Orlando 2023
Oct 10, 2023Locked: needs Pro
Google's Colin Keogh illustrates the importance and best practices for creating your Google Business Profile (GBP). Once you have your profile page set up, you're ready to be listed as part of Google Things to do. This session walks you thr…
Jul 4, 2023
In the latest Google Things to do update, Google has added an “Activities and Tours” section to search results: here’s what we know so far and how operators can take advantage of it
Jun 26, 2023
Get more direct bookings in 2023 with these up-to-date, data-driven SEO insights for tour, activity and experience operators
Apr 19, 2023
With the recent addition of “Experiences” to Google Maps, we revisit Things to do with an up-to-date walkthrough for operators and suppliers of tours, activities and attractions
Oct 11, 2022Locked: needs Free membership
Tired of publishing content that can't compete with the big OTAs? This workshop walks through intelligent SEO tactics to help you develop content that drives bookings. We'll discuss the most recent changes to Google's algorithm, learn prove…
