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Latest from Arival

  • Article

    Google on Gemini AI, Trip Planning and Recommending Things To Do

    Apr 8, 2024

    We put Google’s Director of Product, Emmanuel Marot, in the hot seat on AI to discuss how Gemini decides which experiences to recommend to travelers

  • Article

    Online Booking or Bust — Mobile Ticketing Top Choice for Event Travelers

    Apr 2, 2024

    As performing arts and sporting events drive tourism, Arival research looks at traveler booking preferences and finds mobile ticketing is their top choice

  • Article

    Innovation, AI & Personalization Dominate Discussions at Arival 360 | Berlin

    Apr 1, 2024

    From featured sessions on AI & innovation to conversations with industry leaders & award-winning operators, here are the top themes from the latest Arival

  • Article

    “In My Travel Era” — Taylor Swift, Beyonce Usher in an Event Tourism Renaissance

    Mar 25, 2024

    Performance art and sporting events are driving tourism to destinations like never before. Recent Arival research sheds light on who is traveling, what they are seeing, and how they are booking

  • Report

    The Power of Events: How Sports and Performing Arts Drive Tourism

    Mar 18, 2024Locked: needs Pro

    Insights on the key trends around events, from event booking trends, to how and when travelers choose and purchase events and the related travel By: Anne Failing, Stephen Joyce & Douglas Quinby

  • Article

    The Rapid Rise of the Private Tour Taker

    Mar 11, 2024

    Private tours may carry an air of exclusivity, but the latest Arival research shows they are anything but — nearly half of U.S. tour takers took a private tour in 2023. We delve into who these travelers are, what they want, and why they boo…

  • Article

    Google Surges Past Tripadvisor as Travelers’ Top Spot for Posting Reviews

    Feb 26, 2024Locked: needs Pro

    More than half of all tour, activity and attraction travelers post on social media and write online reviews about their experiences. Here’s a deep dive into who is posting, where they’re posting, how it’s changed since 2019, and why it matt…

  • Article

    The Top Brands in Tours & Activities

    Feb 7, 2024Locked: needs Pro

    Everyone has heard of Apple and Amazon, but how many travel experiences brands are widely recognized? We examined just how much travelers know – or don’t know – about the biggest players in the Best Part of Travel

  • Report

    The 2024 U.S. Tour Taker

    Jan 4, 2024Locked: needs Pro

    Inside the mind of the U.S. tour taker: who they are, what they want, and how they choose, book and share By: Anne Failing, Stephen Joyce & Douglas Quinby

  • Article

    2024: Back to the Future

    Jan 3, 2024

    Annual review of the top ten trends for in-destination experiences in 2023, and where things are at as we move forward into 2024

  • Report

    The 2024 Experiences Traveler Outlook

    Nov 27, 2023Locked: needs Pro

    Key trends, behaviors, sentiment and trip intentions for the U.S. experiences traveler: an exclusive report for Arival Insider Pro Access members

  • Report

    REPORT SERIES: The 2024 U.S. Experiences Traveler

    Sep 1, 2023Locked: needs Free membership

    Insights on what U.S. travelers are looking for and how you can plan to attract them in 2024: an exclusive report series for Arival Insider Pro Access members

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