Marketing
Tuesday, October 11 2022 | 11:45 AM PDT*
The Importance of Building Your Brand
For decades, Virgin has been one of the most iconic global brands, known for its superior quality, disruptive spirit, and penchant for making all experiences extraordinary. Led by Virgin Experience…
Tuesday, October 11 2022 | 10:45 AM PDT*
From Viewers to Visitors: How to Use Vertical Videos on Instagram and TikTok to Convert Millions of Clicks into Customers
How did Justin Buzzi (kayak tour operator) go from 577k video views to 38 million in less than 6 months? Learn from video expert, Justin Buzzi, and social strategist, Samantha…
Tuesday, October 11 2022 | 10:45 AM PDT*
Generating Bookings with SEO: What You’ve Been Doing Wrong
Tired of publishing content that can't compete with the big OTAs? This workshop walks through intelligent SEO tactics to help you develop content that drives bookings. We'll discuss the most…
Wednesday, September 14 2022 | 11:00 AM
ARIVAL | ELEVATE: Google Things to do Presented by Livn – 14 Sep 2022
As the Google ‘Things to do’ program constantly evolves, operators will want to keep themselves up to speed on everything they need to know. In 2022, Arival Insider Pro Access…
Tuesday, August 16 2022 | 11:00 AM
ARIVAL | ELEVATE: Google Things to do Presented by Livn – 16 Aug 2022
As the Google ‘Things to do’ program constantly evolves, operators will want to keep themselves up to speed on everything they need to know. In 2022, Arival Insider Pro Access…
Wednesday, February 2 2022 | 15:45 PM
The Great Google Debate
Google is claiming its stake in the Best Part of Travel with its new Things To Do initiative. Is this good for operators, distributors, travelers? Or is it just good…
Wednesday, February 2 2022 | 11:20 AM
Google Things to do – what it is, and what you should be doing about it right now
Google's 2021 release of their Things to do product is a very exciting step for our industry, offering free direct traffic to Operators. Getting your listings set up, and optimizing…
Thursday, June 10 2021 | 11:45 AM ESt
The Digital Journey: How Travelers Discover, Research & Book Multi-Day Experiences
Multi-day experiences are typically complex, big-ticket purchases that have long defied online buying. But that has been changing – and it’s poised to change only more. This short talk walks…
Thursday, June 10 2021 | 11:20 AM EST
SEO Essentials for Multi-Day Operators
A critical component of every tour operator’s digital presence is how they appear in organic search. But with the world of SEO and Google algorithms changing so rapidly, it can…
Wednesday, June 9 2021 | 12:20 PM EST
Digital Marketing for Multi-Day Operators
If you want to grow direct bookings for your tour operation, digital marketing is essential. This workshop walks through the essentials of online performance marketing campaigns, covering search engine marketing…
Monday, May 17 2021 | 21:00 PM EST
Earned Media through Photos and Social Channels
While earned media may seem like a complicated topic, in reality it’s quite simple. In this session, we’ll help you answer those questions to understand how you can be leveraging…
Monday, May 17 2021 | 21:00 PM EST
Double Your Impact: Leveraging Influencers as Content Creators
Influencers are more than the sum of their followers. They are talented content creators who can amplify high-quality, evergreen content that can mobilize your target audience to act. And best…
Monday, May 17 2021 | 20:00 PM EST
How do you know if your paid ad campaigns are converting clicks into bookings and at what acquisition cost
This class will take a deep dive into how to measure the ROI performance of your campaigns, how to calculate your return on ad spend and a secret weapon that…
Monday, May 17 2021 | 20:00 PM EST
Conversion Rate Optimization
Conversion rate optimization (CRO) is the practice of increasing the percentage of users who perform a desired action on a website. Desired actions can include purchasing a product, clicking 'add…
Monday, May 17 2021 | 19:30 PM EST
A Direct Discussion with Direct Marketers
We'll kick off the MasterClass with a panel of the three most experienced marketers in the tours, activities and attractions sector. What trends in Direct Booking marketing are they seeing?…
Monday, May 17 2021 | 11:00 AM EST
5 Ways to Maximize Direct Bookings Through Google in 2021
Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever.…
Monday, May 17 2021 | 10:00 AM EST
Social Strategy for Direct Bookings
Revisiting the top social channels to drive direct bookings. Learn what's new about working with Facebook and Instagram (hint: the changes to Apple's iOS14.5 changes everything with the new App…
Monday, May 17 2021 | 10:00 AM EST
5 Ways to Improve Your Website Conversion Rate
We will go over 5 actionable ways you can improve your website's conversion rate. Topics will include what you need to do for the next Google update, optimizing the mobile…
Wednesday, May 5 2021 | 20:00 PM EST
Advertising for an Uncertain Summer: How to Plan & Budget Your Campaigns
There may still be many unknowns about the upcoming season, but that shouldn’t stop you from planning, preparing and budgeting your marketing campaigns for the summer season. What you’ll learn:…
Wednesday, May 5 2021 | 19:30 PM EST
Advocate Marketing. Turn Your Customers into Influencers Who Drive More Business
What's better than your own marketing? Your target customers seeing their friend, at your business, being safe and having fun. This session will show you how to help your customers…
Wednesday, May 5 2021 | 19:15 PM EST
Website Copy That Converts. How to Say the Right Things the Right Way to the Right People
The first impression of your brand comes from the words and images you use. Yet tourism brands often give too little attention to website copy, failing to make a strong…
Wednesday, May 5 2021 | 19:00 PM EST
How to know if your website is high performing
Your website is focused on doing one thing, turning site visitors into bookers. We will review how best to measure the conversion performance of your website. We will provide an…
Wednesday, May 5 2021 | 11:50 AM EST
Google, Digital & the Pandemic (or How Tech Is Changing Everything)
Tours, activities and attractions have ridden a wave of digitization over the past year as the pandemic has fueled new traveler behaviors and forced changes on operators. In this session…
Wednesday, May 5 2021 | 11:00 AM EST
Using Photos can be a great way to connect with your customers, and to grow your tour or attraction revenue!
Using Photos during your experience can be a great way to connect with your customers, its also a great way to grow your tour or attraction revenue!
Wednesday, May 5 2021 | 10:30 AM EST
Learn how TOMIS provides Digital Marketing & Customer Experience Software for Tour Operators
TOMIS grows tour operator businesses through innovative marketing software and unparalleled industry expertise. As your personal marketing assistant, TOMIS automates previously manual marketing processes, saves you valuable time to focus…
Wednesday, May 5 2021 | 10:00 AM EST
Recovery Trends: Engaging Locals
Acquiring guests from nearby will continue to play an important role this summer. In this workshop, Groupon shares the latest insights from its consumer intent research on who’s likely to…
Tuesday, May 4 2021 | 15:30 PM CET
Automate Guest Photos and Videos Through Integrations presented by Fotaflo
We know all guests invest in your experience to leave with a memory, but do you struggle to easily provide all of your customers with photo and video memories of…
Wednesday, March 24 2021 | 11:10 AM EST
The Ultimate Blogging Class
The Ultimate Blogging Class Blogging can be a powerful tool to attract eyeballs and convince customers you’re the one to book with. In this essential blogging class for tour and…
Wednesday, March 24 2021 | 11:10 AM EST
Creating Highly Converting Tour Pages
Creating Highly Converting Tour Pages Your website’s tour pages have only one job: convert the visitors looking at them into paying customers. This class delves deep into the content your…
Wednesday, March 24 2021 | 10:45 AM EST
Get the Most from Your Posts: Content Distribution Made Easy
Get the Most from Your Posts: Content Distribution Made Easy Websites. Blogs. Facebook. Instagram. Pinterest. YouTube. TikTok. Snapchat. ClubHouse. Another year, another channel demanding your content. This session shows you…
Wednesday, March 24 2021 | 10:45 AM EST
Creating Amazing Emails
The Written Word Track: Creating Amazing Emails Email is one of the best and most cost-effective ways to connect with customers and drive more direct bookings. This class delves deeply…
Wednesday, March 24 2021 | 10:45 AM EST
Create Videos that Grow Your Tour Business
Create Videos that Grow Your Tour Business Video is an essential component of a tourism marketer’s arsenal. This workshop delves into what makes a great, compelling video for tour and…
Wednesday, March 24 2021 | 10:25 AM EST
Content Management – Product Content Distribution
Product Content Distribution Most operators have content and product listings across multiple channels, from websites and OTAs to local sales, DMOs, and media partners. This class will help you establish…
Wednesday, March 24 2021 | 10:25 AM EST
Writing Tour & Activity Descriptions: How to Make Them Great
Writing Tour & Activity Descriptions: How to Make Them Great Learn how to write clear, compelling descriptions of tours, activities, and experiences to ensure your customers are sufficiently inspired and…
Wednesday, March 24 2021 | 10:25 AM EST
Visual & Digital – Taking Great Photos: Images that Connect & Convert
Taking Great Photos: Images that Connect & Convert As a tour and activity operator, you are a professional creator of memorable experiences, but you may not be a professional photographer.…
Friday, November 6 2020 | 00:00 AM
“Survive to Thrive” – Creative Ideas for Food Tour Operators
Let's discuss the challenges and opportunities ahead for food tour operators.
Thursday, November 5 2020 | 22:00 PM EST
Improving Photography for your Tour Business
As small business owners, we wear many hats. Marketing is often one of them. Photography is an important part in conveying our message and brand to the world. Learn some…
Thursday, November 5 2020 | 22:00 PM EST
No Bad Ideas, Designing and Pitching Your Most Unique Trip!
This fun, interactive session led by Atlas Obscura will focus on helping tour guides develop their own unique tour product possibilities!
Thursday, November 5 2020 | 21:30 PM EST
The Art Of Positioning, Using Your Unique Selling Proposition To Stand Out & Sell Tours
Sometimes you really can be too close to your brand. Learn how to step back and gain insight on what makes your product different…. And more importantly, why potential visitors…
Thursday, November 5 2020 | 21:30 PM EST
Tracking & Predicting Demand, Search Trends and Other Techniques
See what Google Search Trends can show you about the state of demand for tourism. We'll also chat about other ways you and other operators are gauging consumer demand. Presented…
Tuesday, November 3 2020 | 00:00 AM
Optimizing Digital for Multi-Location / Multi-Attraction Operators
Multi-Location brands have many opportunities to increase revenue and loyalty, how do you manage the complexity? We will topics including one website vs. many, booking flow optimizations, combo packages and…
Tuesday, November 3 2020 | 00:00 AM
Creating an Integrated Strategy for Private Tours
Customers are searching for private tour options more than ever before. Join us in this roundtable to discuss how to effectively promote these new offerings! What are your biggest challenges…
Tuesday, November 3 2020 | 00:00 AM
Converting Local Traffic in the Age of Covid
Since Covid - 19 does not yet have an expiration date, how do we adapt and overcome the challenges it brings to our industry? With a focus on appealing to…
Tuesday, November 3 2020 | 00:00 AM
Marketing on a Limited Budget
We are all working with limited budgets right now, but that doesn't mean we can afford to stop marketing. We need to keep our brand alive and stay top of…
Tuesday, November 3 2020 | 00:00 AM
Generating Direct Sales from Influencers
This Buzz Session focuses on lead gen tactics and how to work directly with digital content creators, implementing best practices to generate direct sales and brand awareness.
Tuesday, November 3 2020 | 00:00 AM
Connecting with Travelers: How, When and Why
Do you connect with your travelers often enough and at the right times using the right systems? Are you using email, text, Whatsapp, etc.? What works best? What about when…
Tuesday, November 3 2020 | 00:00 AM
Google MyBusiness Takedown – Live Audits of Your Listings with Tourism Solved
In this workshop, the digital marketing experts from Tourism Solved review actual tour and activity operator profiles on Google MyBusiness. They’ll provide direct, actionable feedback and plenty of do’s and…
Monday, November 2 2020 | 14:00 PM EDT
Distribution’s Other Dirty Word: Content
As distribution channels have grown, managing content has become an increasingly unmanageable problem for operators. In this talk, Travel Curious founder Alex Grant pulls back the curtain on the challenges…
Monday, November 2 2020 | 12:00 PM EDT
Advanced Search Engine Optimization
With budgets cut it’s never been more important for operators to make the most of their online footprint. The key place to start is search. In this advanced extension from…
Monday, November 2 2020 | 12:00 PM EST
Solving the Content Conundrum
TourismSolved and Magpie have partnered to help tours and activities operators improve conversion to increase bookings with professional, high-quality content. Join our Innovation Lab where we demonstrate how to tackle…
