Marketing
Monday, November 2 2020 | 10:20 AM EDT
Marketing without Money
Keynote: Marketing without Money Peter Ross, Founder, 829 Studios If our industry ever needed a hack to bring in customers on the cheap, that time is now. This short talk…
Monday, November 2 2020 | 10:00 AM EST
TikTok in 10
The viral social video app TikTok is taking a lot more than just teenagers by storm. Is this the next major digital marketing battleground, or another viral flash in the…
Monday, November 2 2020 | 00:00 AM
Paid Search, Social & Call Tracking – Optimizing Your Advertising ROI When Times Are Tight
Even in a downtown, it can still pay to, well, pay, to get customers in the door. This workshop will walk through key operator strategies for paid search, social, display…
Monday, November 2 2020 | 00:00 AM
Pro Tips to Optimize Your Website for Tourism Sales
Buzz Session: How to use UX design to fix your website’s leaky funnels. A discussion in how to make your site engage a user and lead them towards a sale.…
Monday, November 2 2020 | 00:00 AM
The Marketing Tech Stack for Tour Operators
Join us for a discussion on what your digital foundation should look like. We will cover advanced conversion tracking, marketing performance reporting, business intelligence, process automation, and more!
Friday, October 30 2020 | 00:00 AM
Finger on the Pulse: Measurement and Reporting
Buzz Session: The right reporting and analysis can inform game-changing business decisions. This session will cover some imperative measurement steps, and some of the reports and analysis that are helpful…
Thursday, October 29 2020 | 11:15 AM EDT
The 12 Most Important Changes to Make
The 12 Most Important Changes to Make Across All Your Online Channels Right Now, To Sell in a COVID World COVID may be with us for a while. There are…
Thursday, October 29 2020 | 00:00 AM
Facebook Advertising – Proven Methods and Techniques to Drive Leads during Covid
Join this interactive Buzz session designed for Operators to discuss and share how you have been able to use Facebook successfully during Covid. Chris Torres, an expert marketer with Facebook…
Tuesday, October 27 2020 | 14:00 PM EST
Local and Domestic Marketing Strategies
With most International travel on hiatus, domestic and local markets are where the near-term opportunity is. This workshop reviews essential steps every operator should take to pursue customers closer to…
Tuesday, October 27 2020 | 00:00 AM
AI Chatbots & Growth with Electronic Waivers
TOMIS presents: The First AI ChatBot in the Tours & Activities Industry! Learn how the TOMIS AI ChatBot can 1) save you time, 2) improve your customer service, and 3)…
Monday, October 26 2020 | 14:00 PM EST
Sit. Walk. Run. Making Moves that Matter
Recovery marketing is not one size fits all. In this interactive workshop, we'll deep dive into the current tourism climate and explore how you can find the best direction for…
Tuesday, August 25 2020 | 11:30 AM SGT
Workshop: Going Local – Actionable Strategies to Pivot to Domestic Travelers
For a tour or activity needing new customers that have traditionally relied heavily on international visitors. In this workshop we're going to cover: How to find a domestic market segment…
Tuesday, August 25 2020 | 10:40 AM SGT
Let’s Get Direct – Grow Direct Bookings
Tourism Solved’s chief nerd Jeff Lewis will delve into the best practices for growing direct online bookings through digital marketing, website optimization and more. Jeff and the Tourism Solved team…
Thursday, May 21 2020 | 11:00 AM EST
Search This: How to In-House Your SEO
Search This: How to In-House Your SEO Now is the time for every tour and activity operator to get their digital marketing house in order, and nothing matters more than…
Friday, May 8 2020 | 11:00 AM EST
Online Experiences: How to design, build and sell them
Online Experiences: How to design, build and sell them now and in the future Arival is bullish on online experiences, and we're not the only ones. Online experiences are not…
Wednesday, May 6 2020 | 11:00 AM EST
7 Steps You Can Take (an Advanced Digital Marketing session)
7 Steps You Can Take (an Advanced Digital Marketing session) With more time on your hands (unfortunately), focusing on these 7 actionable items will put your business in a better…
Thursday, April 23 2020 | 11:00 AM EST
4 Strategies to Increase Direct Bookings
Prepare for the Rebound: 4 Strategies to Increase Direct Bookings After a Crisis We know travel will return, and the operators that use this downtime to learn and improve their…
Tuesday, April 21 2020 | 11:00 AM EST
Local Tours & Activities Marketing: Build Your Playbook Now
Once the COVID-lockdown is eased, it will still be some time before travel is truly unrestricted. That means demand for local, nearby tours and experiences will return first. Operators need…
Tuesday, April 14 2020 | 10:00 AM EST
Google Marketing Ecosystem (and what you can do now for free)?
The Google Marketing Ecosystem (and what you can do now for free)? Think of Google like a supermarket shelf. It’s the way tour, activity and attraction operators get discovered -…
Wednesday, April 1 2020 | 17:00 PM CET
Workshop: Programmatic Advertising
Workshop: Programmatic Advertising for Tours, Activities & Attractions Wednesday, 1 April 2020, 11am EST & 17:00 CET Catlyn Origitano, Senior Manager, Destinations & SMB Attractions, GTM, Sojern In this workshop,…
Wednesday, October 30 2019 | 11:00 AM
Let’s Get Direct about Growth and Distribution
This operator roundtable delves into challenges and best practices around working with OTAs, managing distribution channels and building a direct and diversified sales strategy.
Wednesday, October 30 2019 | 11:00 AM
Online Expectations of the Next Gen
We all know lots of reviews and great photos are essential, but the next generation of travelers want something more. Drawing on parallels from online retailing, one of the world’s…
Tuesday, October 29 2019 | 11:00 AM
Can Branding Grow Your Tour & Activity Business
Amid the rapid growth of tours and activities, where are global brands? Why hasn’t this taken hold? More and more companies are building multi-destination tour brands, seeking to extend their…
Tuesday, October 29 2019 | 11:00 AM
Creating Content that Captivates
Every creator and seller of tours, activities, and attractions today must also be a content marketer. But what content will pop with your customers? Culture Trip has used the power…
Tuesday, October 29 2019 | 11:00 AM
Tap the Corporate Experiences Market
Our industry is mostly focused on the leisure traveler, but have you thought about selling into businesses? More companies are offering experiences as employee benefits and incentives. This keynote walks…
Tuesday, October 29 2019 | 11:00 AM
How to Win the Spanish Speaking Traveler
Across 20 countries and some 500 million people (as well as more than 50 million in the U.S.), Spanish is the mother tongue. As incomes and the demand for travel…
Wednesday, March 6 2019 | 13:00 PM
Let’s Get Direct: Strategies for Growing Direct Channels
In an age of rapidly rising online travel agencies and the growth of third-party distribution, growing direct booking channels is moving to center stage for every tour, activity and attraction…
Monday, March 4 2019 | 13:00 PM
Using Tech to Go Direct and Improve Visitor Access
Sometimes there can be too much of a good thing. With surging visitor volumes and growth from OTAs and resellers, the Van Gogh Museum re-engineered their strategy – and their…
Monday, March 4 2019 | 13:00 PM
Sustainability that Sells – Roundtable
This roundtable assembles distinct voices across Europe's Tour and Attraction landscape to address the challenges before our industry: how we transform rapid travel growth into responsible tourism development to benefit…
Wednesday, September 26 2018 | 13:00 PM
Selling Stuff with Humor
How you can use humor to connect with customers and sell more stuff. And have a laugh, too.
Wednesday, September 26 2018 | 13:00 PM
What the Heck Are We (and How Do We Brand)?
This roundtable of marketing masters from Tours, Activities & Attractions explores the power and potential of brands to transform our marketplace.
Wednesday, September 26 2018 | 13:00 PM
Help with Yelp: Using Online Review Sites To Grow Your Business
More than nine in 10 consumers turn to review sites to choose a local experience or business. You've probably seen your business on review sites like Yelp, but have you…
Wednesday, September 26 2018 | 13:00 PM
Weathering the Storm Staying Strong When Your Reputation is Under Attack
Hear some of the valuable lessons learned from one of our industry's biggest brands as it picks up and moves forward amid one of the toughest PR challenges imaginable.
Tuesday, September 25 2018 | 13:00 PM
Redefining Brands in an Online World
GetYourGuide is redefining the OTA-supplier dynamic with its new branded tour experiences. Hear what Project Incredible means for the future of tours and activities in an online world.
Tuesday, September 25 2018 | 13:00 PM
Let’s Get Corporate
This company has built a profitable niche selling tickets and activities through corporate benefit programs.
