Marketing
Thursday, October 23 2025 | 11:00 AM EST
ARIVAL | ELEVATE : From Chat to Conversion
Chatbots aren’t just for customer support anymore. Every guest question—before, during, or after a visit—offers insights that can drive sales. In this hands-on workshop, Dan Flores of Satisfi Labs reveals…
Wednesday, October 1 2025 | 12:00 PM CET
When AI Eats Search: The Future of Getting Found
AI is coming… for everything. Google’s AI Overviews – already changing how travelers search, discover, and choose what to do – are just the beginning. As generative AI rewrites the…
Thursday, September 11 2025 | 11:00 AM EST
Insider Pro Meetup: AI, SEO & Direct Bookings: What Should Operators Do Now?
AI, SEO & Direct Bookings: What Should Operators Do Now? Thursday, 11 September 2025 Brennen Bliss, CEO of Propellic, explores how AI is reshaping search, SEO, and direct bookings. What’s…
Thursday, August 21 2025 | 11:00 AM EST
ARIVAL | ELEVATE : Turning Reviews Into Revenue
Discover how to leverage AI to analyze and act on customer reviews to drive sales, market more effectively and identify hidden profit opportunities. Join us for a special Elevate Session…
Thursday, May 22 2025 | 11:00 AM EST
ARIVAL | ELEVATE : Marketing with AI Part 2: Content Strategy
Implementing AI in your marketing doesn’t have to be intimidating. In Part 2 of the Marketing With AI training session with Kelsey Tonner from Guest Focus, you’ll walk away with…
Thursday, April 17 2025 | 11:00 AM EST
ARIVAL | ELEVATE : AI & The Future of Search Optimization
AI hasn't made SEO obsolete, but it is changing how to optimize your online content to get found by potential customers in search. In this session, Brennen Bliss, Founder and…
Thursday, February 20 2025 | 11:00 AM EST
ARIVAL | ELEVATE : Marketing With AI For More Bookings
Implementing AI in your marketing doesn’t have to be intimidating. In this training session, Part 1 of 2 with Kelsey Tonner from Guest Focus, you’ll learn how to use AI…
Thursday, February 6 2025 | 11:00 AM EST
Insider Pro Meetup: Content To Conversion: Leveraging Creators For Growth
Content To Conversion: Leveraging Creators For Growth THURSDAY, 6 FEBRUARY Social media content - especially video - is increasingly important for marketing tours, activities and attractions. But most operators don't…
Thursday, January 23 2025 | 11:00 AM
ARIVAL | ELEVATE : Digital Marketing in 2025: The Future of Search
Marketing is the key to getting more direct bookings, but how should you be spending your marketing time, energy and budget? Is Google Ads the way, or is TikTok the…
Monday, November 25 2024 | 09:00 AM CET
The Viral Spy: How to Become TikTok Famous (or Not) with David Harry
A passion for storytelling, a knack for social media and limitless curiosity catapulted David Harry, also known as The London Spy, into the social media spotlight. With over 10 million…
Thursday, November 21 2024 | 11:00 AM
ARIVAL | ELEVATE : Conversion Rate Optimization: Tour Description Tune-Up
Learn how to craft compelling tour descriptions, grab attention with irresistible headlines, highlight your unique value propositions, and address potential customer objections effectively. Put one of your tour descriptions in…
Wednesday, October 2 2024 | 16:30 PM CET
The Future is Social: Klook, TikTok and Travel’s Next Gen
Google? Nah… Facebook? That’s for my parents. Next-gen travelers are turning to bite-sized video on TikTok, discussions on Discord and inspiration on Instagram to discover, search, and shop. But what…
Wednesday, October 2 2024 | 09:00 AM CET
Ask Me Anything: Life as an LGBTQ Travel Influencer with Ravi Roth
Join us for an engaging and candid Ask Me Anything session with Ravi Roth, one of the most prominent LGBTQ travel influencers. In this interactive interview, Ravi will share personal…
Tuesday, October 1 2024 | 09:00 AM CET
Stand Out from the Crowd
Let’s face it. our industry – tours, activities, attractions – may be the Best Part of Travel, but it definitely isn’t the easiest. Competition is tough, and standing out in…
Thursday, September 26 2024 | 11:00 AM
Arival | Pour into Partnerships Like a Pro – 26 September 2024
Learn the secrets of pairing your business with others through revenue-generating relationships, with certified wine educator, tour business founder and small business coach Renee Ventrice. Join this interactive session and…
Thursday, September 12 2024 | 11:00 AM EST
Insider Pro Meetup: Five Star Strategies: Maximizing the Impact of Customer Reviews
Five Star Strategies: Maximizing the Impact of Customer Reviews Online reviews can make or break your tour business. Join us to discuss review strategy and online reputation management alongside TourReview…
Thursday, August 22 2024 | 11:00 AM
Arival | Elevate: Diversify Your Revenue Streams – 22 August 2024
In an industry vulnerable to changes by major platforms like Viator and AirBnB, it's more important than ever to ensure you're not putting "all your eggs in one basket." Join…
Thursday, May 2 2024 | 11:00 AM EST
Insider Pro Meetup: A job well done – Get started selling Corporate Tours
A JOB WELL DONE – GET STARTED SELLING CORPORATE TOURS Did you know that corporate tours are a thing? Did you also know that it is a highly lucrative market?…
Sunday, March 3 2024 | 15:00 PM CET
From Search to Ask: Gen AI & the View from Google
Generative AI is poised to change how all of us interact with technology: computers transform from tools to actors, and the hottest new programming language may be the very human…
Sunday, March 3 2024 | 09:45 AM CET
Getting Reel about Short-Form Video
TikTok, Instagram and short-form vertical video have become pivotal to reach and inspire the rising generation of experience seekers. But how can you break through the travel content clutter and…
Thursday, February 8 2024 | 11:00 AM
ARIVAL | ELEVATE : Marketing Custom Group Tours – 8 Feb 2024
Prepare to elevate your tour marketing game! Join us at the next Arival Elevate session on Thursday, February 8, as we unravel the strategies behind effectively marketing custom group tours.…
Wednesday, November 29 2023 | 11:00 AM
ARIVAL | ELEVATE : Perfecting Guest Communications for Post-Booking Excellence – 29 Nov 2023
We’ve all heard that “nobody reads the email”. Guest communications are an essential bridge connecting tour operators and their customers, ultimately contributing to their success and the satisfaction of their…
Wednesday, October 25 2023 | 11:00 AM
ARIVAL | ELEVATE: Mastering Pricing Strategies for Tour Operators – 25 Oct 2023
Formalizing your pricing strategy isn’t just about setting a number. They are a crucial element of a tour operator’s overall business strategy. They can make the difference between a thriving,…
Wednesday, October 11 2023 | 16:15 PM
Digital is Dead: Audience Diversification & What’s Next in Experience Marketing
Consumer behavior and preferences are rapidly changing, and audience diversification is more critical than ever. Attractions need to reach and appeal to younger and more diverse audiences to future-proof themselves.…
Wednesday, October 11 2023 | 09:00 AM
Move Over Shopping Channel, Say Hello to the Next Generation of Video Shopping
We know that vertical video is a powerful tool for inspiration and discovery but did you know it's also becoming a popular way to convert viewers into buyers? We'll dive…
Tuesday, October 10 2023 | 16:30 PM
Google Things to do – It Starts with Your Free Google Business Profile Page
Google's Colin Keogh illustrates the importance and best practices for creating your Google Business Profile (GBP). Once you have your profile page set up, you're ready to be listed as…
Tuesday, August 8 2023 | 11:00 AM
ARIVAL | ELEVATE: SEO Strategy Sessions with Propellic – 8 Aug 2023
Google is constantly changing and pushes new updates to its algorithm daily. There are over 1,000 factors that influence your visibility on Google and knowing which ones matter on any…
Tuesday, July 11 2023 | 11:00 AM
ARIVAL | ELEVATE: SEO Strategy Sessions with Propellic – 11 Jul 2023
Google is constantly changing and pushes new updates to its algorithm daily. There are over 1,000 factors that influence your visibility on Google and knowing which ones matter on any…
Thursday, June 29 2023 | 11:00 AM
ARIVAL | ELEVATE: SEO Strategy Sessions with Propellic – 29 Jun 2023
Google is constantly changing and pushes new updates to its algorithm daily. There are over 1,000 factors that influence your visibility on Google and knowing which ones matter on any…
Wednesday, June 28 2023 | 11:00 AM
ARIVAL | ELEVATE: Google Things to do with Magpie Travel – 28 Jun 2023
FREE 30 MINUTE CONSULTATION SEMINAR Arival Insider Pro Access members get a free 30 Minute consultation seminar on Google Things to do with the experts at Magpie Travel. This game-changing…
Tuesday, June 13 2023 | 16:50 PM
Short, Vertical & Viral: TikTok on Tourism
Short-form vertical video is not only redefining digital content and consumption, it’s also transforming how more and more of us are discovering and even searching for places to go and…
Tuesday, June 13 2023 | 14:00 PM
The New and Future Indian Traveler
The largest population in the world, over 50% between 15 and 54 years old, a growing middle and upper class, mostly English speaking - India represents a critical market! Their…
Wednesday, May 24 2023 | 11:00 AM
ARIVAL | ELEVATE: Google Things to do with Magpie Travel – 24 May 2023
FREE 30 MINUTE CONSULTATION SEMINAR Arival Insider Pro Access members get a free 30 Minute consultation seminar on Google Things to do with the experts at Magpie Travel. This game-changing…
Wednesday, April 26 2023 | 11:00 AM
ARIVAL | ELEVATE: Google Things to do with Magpie Travel – 26 Apr 2023
FREE 30 MINUTE CONSULTATION SEMINAR Arival Insider Pro Access members get a free 30 Minute consultation seminar on Google Things to do with the experts at Magpie Travel. This game-changing…
Tuesday, April 11 2023 | 11:00 AM
ARIVAL | ELEVATE: Advanced SEO Strategy Sessions with Propellic – 11 Apr 2023
Google is constantly changing and pushes new updates to its algorithm daily. There are over 1,000 factors that influence your visibility on Google and knowing which ones matter on any…
Wednesday, March 22 2023 | 11:00 AM
ARIVAL | ELEVATE: Google Things to do with Magpie Travel – 22 Mar 2023
FREE 30 MINUTE CONSULTATION SEMINAR Arival Insider Pro Access members get a free 30 Minute consultation seminar on Google Things to do with the experts at Magpie Travel. This game-changing…
Tuesday, March 14 2023 | 11:00 AM
ARIVAL | ELEVATE: SEO Strategy 101 Sessions with Propellic – 14 Mar 2023
Google is constantly changing and pushes new updates to its algorithm daily. There are over 1,000 factors that influence your visibility on Google and knowing which ones matter on any…
Monday, March 6 2023 | 17:30 PM
Ask Me Anything: A Fireside Chat with Google
Google has taken a big step into the Best Part of Travel with Things to do, offering up ticket prices and links directly in Google Search, Maps and more. It's…
Monday, March 6 2023 | 16:30 PM
Hot Topics!
This roundtable assembles leadership from top operators across Europe for their views on the state of our industry and the outlook for 2023. Will explore the travel economy, product changes,…
Monday, March 6 2023 | 14:15 PM
Tour Operator Hot Seat: Live Business Coaching Session
In this session, coaches from the Tourpreneur tour operator community will sit down with one operator and put them in the "hot seat," asking hard questions about their business. Think…
Monday, March 6 2023 | 10:00 AM
Let’s Get Direct: How The Tour Guy Built a Big Business on Consumer Direct Bookings
While the OTA (online travel agency) debate in tours and activities goes on without end, many operators quietly build big businesses with direct bookings. Here’s how The Tour Guy built…
Wednesday, February 22 2023 | 11:00 AM
ARIVAL | ELEVATE: Google Things to do with Magpie Travel – 22 Feb 2023
FREE 30 MINUTE CONSULTATION SEMINAR Arival Insider Pro Access members get a free 30 Minute consultation seminar on Google Things to do with the experts at Magpie Travel. This game-changing…
Tuesday, January 17 2023 | 11:00 AM
ARIVAL | ELEVATE: SEO Strategy 101 Session with Propellic – 17 Jan 2023
Google is constantly changing and pushes new updates to its algorithm daily. There are over 1,000 factors that influence your visibility on Google and knowing which ones matter on any…
Tuesday, November 29 2022 | 11:00 AM
ARIVAL | ELEVATE: 3 Strategies to Drive Direct Bookings with SEO – 29 Nov 2022
Google is constantly changing and pushes new updates to its algorithm daily. There are over 1,000 factors that influence your visibility on Google and knowing which ones matter on any…
Tuesday, November 15 2022 | 11:00 AM
ARIVAL | ELEVATE: Google Things to do Presented by Livn – 15 Nov 2022
As the Google ‘Things to do’ program constantly evolves, operators will want to keep themselves up to speed on everything they need to know. In 2022, Arival Insider Pro Access…
Thursday, November 10 2022 | 11:00 AM
ARIVAL | ELEVATE: 3 Strategies to Drive Direct Bookings with SEO – 10 Nov 2022
Google is constantly changing and pushes new updates to its algorithm daily. There are over 1,000 factors that influence your visibility on Google and knowing which ones matter on any…
Thursday, October 27 2022 | 11:00 AM
ARIVAL | ELEVATE: Generating Direct Bookings with SEO – 27 Oct 2022
Google is constantly changing and pushes new updates to its algorithm daily. There are over 1,000 factors that influence your visibility on Google and knowing which ones matter on any…
Thursday, October 13 2022 | 12:30 PM PDT*
Building Your Digital PR Toolkit
Ready for your share of the limelight? Want to know how to build a PR toolkit in 5 easy steps? Then don't miss this masterclass with Catherine and Bee of daysout.com -…
Wednesday, October 12 2022 | 10:30 AM PDT*
Optimize Your Marketing for Repeat Referral Customers
Business owners know referral and repeat (R&R) bookings are essential to a profitable business, yet many tour, activity and attraction operators don’t do marketing for R&R bookings. In knowing that…
Tuesday, October 11 2022 | 16:00 PM PDT*
The Google View on Things to do
It’s been one of the most talked-about topics in tours, activities and attractions: Google’s major foray into experiences with Google Things to do. This talk and Q&A from the head…
