Jun 10, 2021Locked: needs Free membership
A critical component of every tour operator’s digital presence is how they appear in organic search. But with the world of SEO and Google algorithms changing so rapidly, it can be hard to keep up. This workshop will define the ranking facto…
Jun 10, 2021Locked: needs Free membership
It’s one of the biggest unspoken weaknesses for operators offering custom tours: responding to quote requests. Every operator does it differently. But what do your customers really want? And what do your distribution partners need? How effe…
Jun 9, 2021Locked: needs Free membership
If you want to grow direct bookings for your tour operation, digital marketing is essential. This workshop walks through the essentials of online performance marketing campaigns, covering search engine marketing (SEM), social media and disp…
May 17, 2021Locked: needs Free membership
Influencers are more than the sum of their followers. They are talented content creators who can amplify high-quality, evergreen content that can mobilize your target audience to act. And best of all, this marketing journey is strategically…
May 17, 2021Locked: needs Free membership
Business resources may be limited after a year of uncertainty. Consumer demand appears as strong as it has been in years. Changes in search marketing are more rapid than ever. How can operators compete effectively and unlock growth? Get the…
May 17, 2021Locked: needs Free membership
We will go over 5 actionable ways you can improve your website's conversion rate. Topics will include what you need to do for the next Google update, optimizing the mobile experience, streamlining customer communication, content/website exp…
May 5, 2021Locked: needs Free membership
There may still be many unknowns about the upcoming season, but that shouldn’t stop you from planning, preparing and budgeting your marketing campaigns for the summer season. What you’ll learn: How to prepare for and plan your advertising c…
May 5, 2021Locked: needs Free membership
Tours, activities and attractions have ridden a wave of digitization over the past year as the pandemic has fueled new traveler behaviors and forced changes on operators. In this session we’ll cover the big tech themes and hot topics reshap…
Mar 24, 2021Locked: needs Free membership
Create Videos that Grow Your Tour Business Video is an essential component of a tourism marketer’s arsenal. This workshop delves into what makes a great, compelling video for tour and activity operators and how to deploy the video to grow y…
Mar 3, 2021Locked: needs Free membership
Mobile app-based self-guided tours allow tour designers to enrich the experience with a range of content and features, from photos and videos to route selection, maps and more. But how much do travelers want to be looking at their phones? H…
Mar 3, 2021Locked: needs Free membership
Self-guided tours without great audio won’t end being all that… great. This session will delve into the essential do’s and don’ts of creating great audio content. What You’ll Learn: Best practices for recording, sound effects, voice narrati…
Mar 3, 2021Locked: needs Free membership
No, you can’t just copy and paste your in-person tour script to a self-guided experience. Self-guided experiences require tour operators to reimagine the experience from the ground up, and also create opportunities for upsells, niche experi…
