2022 Las Vegas
Agenda
Tuesday, October 11 2022 | 09:00 AM PDT*
What’s Now, What’s New, What’s Next
Pandemic. Recovery. Inflation. Recession. And a remarkable resurgence. It’s an extraordinary time in travel, tourism and experiences. Join Arival CEO Douglas Quinby as he presents new research on the outlook…
Tuesday, October 11 2022 | 09:00 AM PDT*
A Fireside Chat with Ben Drew, President, Viator
Tours and activities’ largest online travel agency has come back strong in 2022. We’ll sit down with Ben Drew to discuss the state of the industry, key post-pandemic traveler trends,…
Tuesday, October 11 2022 | 09:00 AM PDT*
The Secret to Scaling
Every business starts small, but most tour and activity operators stay small. How do some find their path to scaling success while so many fail to expand? Strategic growth specialist…
Tuesday, October 11 2022 | 09:00 AM PDT*
The Future of Discovery
Travel’s traditional path to purchase – search → shop → buy – is giving way as new media, creators and channels change how travelers discover, choose and experience. This talk…
Tuesday, October 11 2022 | 10:45 AM PDT*
Research Exclusive: The Global Attraction Visitor
Exclusive new research on the global attractions visitor from Arival & Phocuswright features insights from U.S., European, Latin American and Australia/New Zealand travelers on all things attractions: who they are,…
Tuesday, October 11 2022 | 10:45 AM PDT*
Set Your Distribution Strategy
Distribution has never been more complex, nor has it ever been changing so quickly. This workshop takes a deep dive on all things distribution, including insights on the latest trends…
Tuesday, October 11 2022 | 10:45 AM PDT*
From Viewers to Visitors: How to Use Vertical Videos on Instagram and TikTok to Convert Millions of Clicks into Customers
How did Justin Buzzi (kayak tour operator) go from 577k video views to 38 million in less than 6 months? Learn from video expert, Justin Buzzi, and social strategist, Samantha…
Tuesday, October 11 2022 | 10:45 AM PDT*
Generating Bookings with SEO: What You’ve Been Doing Wrong
Tired of publishing content that can't compete with the big OTAs? This workshop walks through intelligent SEO tactics to help you develop content that drives bookings. We'll discuss the most…
Tuesday, October 11 2022 | 11:00 AM PDT*
A Universal View
The sales leader for one of the world’s leading theme park brands shares his vision for the future of visitor attraction technology, distribution, pricing and more in this wide-ranging presentation…
Tuesday, October 11 2022 | 11:45 AM PDT*
The Importance of Building Your Brand
For decades, Virgin has been one of the most iconic global brands, known for its superior quality, disruptive spirit, and penchant for making all experiences extraordinary. Led by Virgin Experience…
Tuesday, October 11 2022 | 14:00 PM PDT*
Channel Management: Strategy & Technology
It’s been a much-debated and often misunderstood buzzword of the past few years: channel management. This workshop breaks down what it is, what it isn’t, how to evaluate whether your…
Tuesday, October 11 2022 | 14:00 PM PDT*
Expand Your Brand Through Multi-Locations
When you’re ready to grow your business and you think opening a second location is the way to go, there are a lot of options and considerations. Join this interactive…
Tuesday, October 11 2022 | 16:00 PM PDT*
The Google View on Things to do
It’s been one of the most talked-about topics in tours, activities and attractions: Google’s major foray into experiences with Google Things to do. This talk and Q&A from the head…
Tuesday, October 11 2022 | 16:00 PM PDT*
An Introduction to the DEI Journey
When businesses prioritize diversity, equity, and inclusion, everybody wins. DEI initiatives have been shown to deliver positive financial outcomes for companies and better experiences for customers. In a tough hiring…
Tuesday, October 11 2022 | 16:00 PM PDT*
House of Eternal Return: Inside the Weird, Immersive World of Meow Wolf
What started as an unruly artists collective has emerged as a defining brand leader in the rapidly expanding world of immersive art experiences. This talk and intimate discussion with Meow…
Tuesday, October 11 2022 | 16:00 PM PDT*
The Future of Virtual is Inclusive
Some say virtual tours and experiences were just a flash in the pandemic pan. But for many, many millions of wannabe travelers – including elderly, disabled, underprivileged – the virtual…
Wednesday, October 12 2022 | 09:00 AM PDT*
The Future of OTAs
With hundreds of online travel agencies and digital distributors focused on travel experiences, the channel has only become more important – and more complex – for operators and attractions. This…
Wednesday, October 12 2022 | 09:00 AM PDT*
The Need for Niche: The Rise of Specialty Marketplaces
There are hundreds of online travel agencies (OTAs) focused on tours and activities. Many focus on a particular segment, from attraction tickets and food to hiking, biking, surfing and more…
Wednesday, October 12 2022 | 09:00 AM PDT*
Today’s Experiences Traveler: Exclusive Consumer Trends from Arival & Phocuswright
Travelers are returning and ready to experience, the last two-plus years have changed them profoundly. This session presents exclusive insights from a new, 12-country survey of travelers on all things…
Wednesday, October 12 2022 | 10:30 AM PDT*
Yielding Up: A Deep Dive on Dynamic Pricing & Revenue Management
Revenue management may be standard practice in other parts of travel, but it’s still early days in tours and attractions, with less than 1% of attractions engaging in dynamic pricing.…
Wednesday, October 12 2022 | 10:30 AM PDT*
Immersive Reality and Innovative Product Design: How Emerging Tech and Immersive Innovation are Shaping the Future Guest Experience
Entrepreneurs are creating innovative new experiences that blend technology and live interaction to create entirely new visitor experiences. Hear from immersive innovators on how visitor attractions should – and should…
Wednesday, October 12 2022 | 10:30 AM PDT*
The Industry Weighs In: A Hot Topics Town Hall
From lockdown to recovery to recession and uncertainty, from distribution and dynamic pricing to timed ticketing and channel management, visitor attractions and large tour operators have had plenty to contend…
Wednesday, October 12 2022 | 10:30 AM PDT*
From Ideation to Activation: Innovating the Next Great Experience
Innovation is easy to talk about but hard to do. How can we all create the next great attraction experience? This talk from the head of attractions at the Up…
Wednesday, October 12 2022 | 10:30 AM PDT*
Optimize Your Marketing for Repeat Referral Customers
Business owners know referral and repeat (R&R) bookings are essential to a profitable business, yet many tour, activity and attraction operators don’t do marketing for R&R bookings. In knowing that…
Wednesday, October 12 2022 | 10:30 AM PDT*
Profit-Driven Storytelling
Your business's growth—and profitability—depends more than you think on the stories you tell. In this first of a two-part session, Mitch and Akila will help you craft your brand story,…
Wednesday, October 12 2022 | 11:30 AM PDT*
What is Accessible Travel
The world's largest minority group is people with a physical or intellectual disability, estimated by the World Health Organization to be 15% of the overall population. Accessible tourism practices ensure destinations,…
Wednesday, October 12 2022 | 16:00 PM PDT*
The State of Play in Asia
The region that had been a primary driver of tourism growth through the preceding decade has struggled the most during the pandemic – and its path to fully reopening remains…
Wednesday, October 12 2022 | 16:00 PM PDT*
The Audacity to Go There: Tours in the Hood
From dope Black murals, afrobeats, cheesesteaks and mom-and-pop shops, this social impact entrepreneur and self-described hood advocate delivers experiences that immerse visitors into the sights, sounds, tastes and community well…
Wednesday, October 12 2022 | 16:00 PM PDT*
The Whole Donut
This is the story of how a digital marketing expert and donut aficionado took his sweet signature tour from a single successful city to 13 locations, including three overseas.
Wednesday, October 12 2022 | 16:00 PM PDT*
The Future of the Experience Economy: Fireside Chat with Michael Zeisser
This one-time executive of Liberty Media and Alibaba currently serves on the board of directors for GetYourGuide, Fever, Atlas Obscura and Easol and runs the only investment fund dedicated to…
Thursday, October 13 2022 | 09:30 AM PDT*
Google Things to do: An Essential Guide to Listings & Ads for Operators & Attractions
The world’s biggest search engine has taken a big step into the Best Part of Travel with Google Things to do, an initiative that presents attraction and experience ticket prices…
Thursday, October 13 2022 | 09:30 AM PDT*
Sustainability and Stewardship—What They Really Mean and the Practices that Work!
Sustainability and outdoor stewardship remain highly important for many travelers coming out of the pandemic, but companies are still having a hard time navigating which practices are going to make…
Thursday, October 13 2022 | 10:30 AM PDT*
Connectivity & the Case for Standards, presented by OCTO
With hundreds of booking and ticketing systems, hundreds (or thousands) of distributors, any many, many more operators, technology connectivity for third-party distribution has never been more important. While much progress…
Thursday, October 13 2022 | 10:30 AM PDT*
How to Increase Your Prices by Designing for Delight
A higher-priced tour doesn't need to cost you more. It just needs to be perceived as more valuable by your customer. In this talk we'll look at the tour design…
Thursday, October 13 2022 | 11:30 AM PDT*
The Power of Chat: Redefining the Customer Communication Experience
Chatbots and messaging are becoming commonplace means of engaging with guests. What are the product trends? What types of services are available, and what are the pros, cons and costs.…
Thursday, October 13 2022 | 11:30 AM PDT*
The Secrets of Hiring, Training & Retaining Guides
Tour guides are the face of your business. But finding the right candidates and building a great training program are still challenging for so many operators. In this session we…
Thursday, October 13 2022 | 11:30 AM PDT*
Chat & Messaging: Improve Guest Service & Grow Your Reviews
Chatbots and messaging are becoming commonplace in business-to-customer communication, especially with Gen-Z and millennial travelers. This session explores the role of chat in the customer journey, the opportunity for more…
Thursday, October 13 2022 | 12:30 PM PDT*
Building Your Digital PR Toolkit
Ready for your share of the limelight? Want to know how to build a PR toolkit in 5 easy steps? Then don't miss this masterclass with Catherine and Bee of daysout.com -…
Thursday, October 13 2022 | 12:30 PM PDT*
Introduction to using Autonomous Vehicles to Operate Sightseeing Tours
For the last one hundred years tour buses have provided the transport platform for tour operators offering urban and rural experiences. Within the next few years transport is evolving with…
