Consumer Trends

Travel companies are missing a big opportunity in event travelers: while they’re increasingly booking online, they’re not booking through travel sites

Joe Pine’s opening session on time well invested set the tone for a week of in-depth sessions on everything from AI to transformational experiences

Arival’s latest report — in partnership with Destination Wayfinder — delves into overcrowding and how destinations, attractions and operators can respond

Arival consumer research examines who posts reviews, where they post them, and what it means to tour and activity operators

Travelers today are prioritizing convenience and price above all else in choosing which tours and activities to book — so how do you stand out?

Discover top TikTok marketing strategies to grow your tour business, attract new travelers, and increase bookings. Start using TikTok for tours today!

Want to level up your industry knowledge? Tune in to these podcasts about tours, activities and attractions trends, marketing, travel tech, AI and more

More immersive and social experiences are on the rise among younger travelers, Arival’s 2025 Tour Taker report finds

From Europe to Asia to the U.S., ForwardKeys’ Luis Millan explores the outlook for tours, activities and attractions — and what it means for operators

From five-star reviews to the biggest challenge facing our industry, here are our top takeaways from the latest event for tours, activities and attractions

Latest Arival consumer research explores key trends, behaviors, sentiment and trip intentions for European experiences travelers

Key insights and strategies to help tour, activity and attraction operators take advantage of this fast growing distribution channel, in latest report

Beach destinations win big as travel surges in 2025, according to a ForwardKeys forecast for the upcoming holiday weekend in Europe

The role of experiences in travel planning continues to increase in importance, the latest Arival consumer research on the experiences traveler shows

Key insights and highlights from Uplevel Tourism’s corporate bookings report, with a focus on the opportunities for operators, from founder Joe Martin

What’s most effective in travel experiences marketing is changing rapidly as AI search and new social channels turn traditional marketing on its head

From AI to OTAs, overtourism to private tours, here’s how the latest tourism trends are evolving, what’s next, and why they matter to experience operators

Operators say getting more direct bookings is their top business priority, yet most do not engage in essential marketing channels to reach customers

Discussing the latest with short-form video, TikTok Shop, the return of Airbnb Experiences and more with the Hot Topics panel at Arival 360 | San Diego

Experiences have become one of the hottest topics in travel, but The Best Part of Travel still has some pretty big – and fundamental – problems to face

Affluent young U.S. travelers are transforming the traditional travel path to purchase, with huge implications for operators, OTAs, destinations and more

The affluent traveler is gaining ground, but the economic forces driving that could signal big changes for the future of travel and experiences.

Best practices on handling negative reviews effectively, from TourReview’s COO, including insights from top-rated operators

Who they are, what they want, and why they’re so important to operators and sellers of tours, activities & attractions

LGBTQ+ travelers spend and do more on vacation, but they also expect a little more. Here are five essential insights from our latest report on how to attract this lucrative…