Janelle Visser

The Asia-based experiences OTA’s IPO filing signals growing investor confidence in the tours, activities and attractions sector

Travel companies are missing a big opportunity in event travelers: while they’re increasingly booking online, they’re not booking through travel sites

Young event-goers are traveling to attend events, and spending more on those trips: The Event-Driven Traveler delves into the minds of event travelers

From distribution to technology to marketing, we explore the top challenges – and opportunities — of this rapidly growing sector of travel experiences

What’s new with Airbnb Experiences since the “relaunch?” How can operators succeed on Airbnb? And what’s next?

Will AI shift power towards suppliers, or will distributors maintain dominance? It could still go either way, according to “The Great Debate”

Joe Pine’s opening session on time well invested set the tone for a week of in-depth sessions on everything from AI to transformational experiences

GetYourGuide’s fall product updates include AI enhancements, review management and support for multi-day itineraries — but not every operator is sold

We’re thrilled to announce the finalists for our third annual Arival Spotlight Awards. Learn more and meet the finalists for each category!

FareHarbor’s 2% API booking fee has frustrated operators — but it may be a signal of a maturing marketplace

In Google’s AI Mode Google business listings dominate and OTAs are hard to find, new analysis from Propellic and Arival finds

Arival’s latest report — in partnership with Destination Wayfinder — delves into overcrowding and how destinations, attractions and operators can respond

Secret Food Tours has recently completed another acquisition, and their co-founder gives a behind-the-scenes look at what happens during the process

From the first AI Forum for Destination Experiences to a Multi-Day Track to the Executive Summit, we’re going all-in for Arival 360 | Washington, DC

Arival consumer research examines who posts reviews, where they post them, and what it means to tour and activity operators

After select operators worldwide received notifications of commission hikes from GetYourGuide, some have successfully had commission increases reversed

Travelers today are prioritizing convenience and price above all else in choosing which tours and activities to book — so how do you stand out?

Want to level up your industry knowledge? Tune in to these podcasts about tours, activities and attractions trends, marketing, travel tech, AI and more

More immersive and social experiences are on the rise among younger travelers, Arival’s 2025 Tour Taker report finds

FareHarbor co-founder and former CEO Lawrence Hester is taking the reins of the booking system group of companies

The latest report from Arival and GetYourGuide explores how tech is critical to improving the guest experience at the world’s largest attractions

The latest report from Arival and GetYourGuide sheds light on the commercial practices and priorities of the world’s largest visitor attractions

From Europe to Asia to the U.S., ForwardKeys’ Luis Millan explores the outlook for tours, activities and attractions — and what it means for operators

From group size to guide training, LivTours Founder Angelo Carotenuto shares how his company has scaled through challenges while sticking to what makes them special

It’s less about the tech itself, and more about the ways you build in connection with your guests — tips from Arival’s Guide to Self-Guided Tours

Airbnb has relaunched experiences, adding “Services” and “Originals”, with a new app live today — here’s what’s new and what operators need to know

From five-star reviews to the biggest challenge facing our industry, here are our top takeaways from the latest event for tours, activities and attractions

Latest Arival consumer research explores key trends, behaviors, sentiment and trip intentions for European experiences travelers

City Wonders and GetYourGuide are appealing a decision which penalizes companies for mass purchases of Colosseum tickets

Key insights and strategies to help tour, activity and attraction operators take advantage of this fast growing distribution channel, in latest report

Innovation is a popular buzzword, but what does it actually mean? Tour operators need to rethink innovation to stay ahead: it isn’t just “more tech.”

From handsets to mobile apps, Audio Guide Technology is improving, and transforming the types of experiences attractions are able to offer their guests

From private tours to social media conversions to AI in practice, Arival’s interactive forums dig into the topics that matter most for your business

Self-Guided Tours are an oft-overlooked segment of experiences. The latest Arival Guide explores the opportunity, complete with a matrix of SGT platforms

Former Booking.com exec Pepijn Rijvers discusses the road ahead for Viator and how to bring the experiences marketplace to maturity in an Arival interview

The role of experiences in travel planning continues to increase in importance, the latest Arival consumer research on the experiences traveler shows

Tours, activities and attractions may be a bright spot in the otherwise widespread lack of women in leadership roles across the travel and tourism industry

With the rise of the affluent traveler, attractions are leaning into guided tours and VIP experiences, latest Arival research finds

With the investment by Vitruvian Partners, the Asia-based experiences OTA signals plans to expand beyond the APAC region

From traveler trends to managing overtourism, navigating OTAs to booking tech, here’s a preview of what’s in store for operators at Arival 360 | Valencia

Influencers are out, authenticity is in: here’s how operators can increase engagement and conversion rates with user-generated content — insights from NaviSavi

The latest report from Arival and GetYourGuide examines the most profitable operators to see what they’re doing differently, and what other operators can learn

Everyone can and should be using AI, and they don’t need to be intimidated by it: Holiday Extras’ Tom McGarry offers operators encouragement on AI

What’s most effective in travel experiences marketing is changing rapidly as AI search and new social channels turn traditional marketing on its head

From AI to OTAs, overtourism to private tours, here’s how the latest tourism trends are evolving, what’s next, and why they matter to experience operators

Research reveals a gap between the marketing channels operators are focusing on, and the channels experiences travelers say they use to plan travel

The leader of one of the top walking tour companies, Roisin O’Sullivan, gets real about the challenges of running a tour company at scale

From TikTok and AI to experience design and business growth, here are our top takeaways from the latest Arival event for tours, activities and attractions

Travel influencer Ravi Roth shares his take on measuring influence, how travel businesses can work with influencers — and how to find the right ones

We put Viator CPO Kristin Dorsett in the hot seat to discuss travel tech leadership, common operator concerns with the OTA, and the outlook for 2025