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Once the after-thought of the travel industry, the tours and activities sector has come a long way. The time for supply side consolidation has arrived.

The next European Arival will explore what it means to be “The Tomorrow Operator,” growing in a time of AI, overcrowding, generational shifts and more

The Asia-based experiences OTA’s IPO filing signals growing investor confidence in the tours, activities and attractions sector

Travel companies are missing a big opportunity in event travelers: while they’re increasingly booking online, they’re not booking through travel sites

Young event-goers are traveling to attend events, and spending more on those trips: The Event-Driven Traveler delves into the minds of event travelers

From distribution to technology to marketing, we explore the top challenges – and opportunities — of this rapidly growing sector of travel experiences

What’s new with Airbnb Experiences since the “relaunch?” How can operators succeed on Airbnb? And what’s next?

Will AI shift power towards suppliers, or will distributors maintain dominance? It could still go either way, according to “The Great Debate”

Joe Pine’s opening session on time well invested set the tone for a week of in-depth sessions on everything from AI to transformational experiences

GetYourGuide’s fall product updates include AI enhancements, review management and support for multi-day itineraries — but not every operator is sold

We’re thrilled to announce the finalists for our third annual Arival Spotlight Awards. Learn more and meet the finalists for each category!

Compare fee-per-booking and subscription models for booking systems. Discover pros, cons, and tips to help tour operators choose the right pricing model

FareHarbor’s 2% API booking fee has frustrated operators — but it may be a signal of a maturing marketplace

Arival’s latest report details the messy – and amazing – state of booking tech, and what operators need to know to get ahead

Delve into booking system use among tour, activity and attraction operators: tech adoption, challenges, priorities and key recommendations for operators seeking to better their tech

In Google’s AI Mode Google business listings dominate and OTAs are hard to find, new analysis from Propellic and Arival finds

Discover how generative AI is transforming tours and activities—from personalized planning to dynamic pricing to chatbots, with real-world examples

Five lessons from the world’s leading multi-day tour operators on how to organize and optimize your online catalog to sell more tours

Arival’s latest report — in partnership with Destination Wayfinder — delves into overcrowding and how destinations, attractions and operators can respond

Travel experiences are comprised of hundreds of different business types. Here is how we label and organize all 343

Help us help you with actionable insights and benchmarks for operators in 2025 and beyond. Take this short survey and get a copy of the results!

Secret Food Tours has recently completed another acquisition, and their co-founder gives a behind-the-scenes look at what happens during the process

A quick guide to help tour operators and DMCs understand the growing landscape of online travel agencies for custom and scheduled multi-day tours

A behind-the-scenes look at how one operator is using AI tools for everything from customer reviews to social media automation, and how you can too!

From the first AI Forum for Destination Experiences to a Multi-Day Track to the Executive Summit, we’re going all-in for Arival 360 | Washington, DC

Arival consumer research examines who posts reviews, where they post them, and what it means to tour and activity operators

Build a smarter tech stack for your tour business. Discover the essential tools and systems that enhance efficiency, streamline operations, and drive growth

How the Arival TourReview Spotlight Award winners get so many positive reviews: little moments, one-touch tech and understanding the customer journey.

After select operators worldwide received notifications of commission hikes from GetYourGuide, some have successfully had commission increases reversed

Travelers today are prioritizing convenience and price above all else in choosing which tours and activities to book — so how do you stand out?

Discover top TikTok marketing strategies to grow your tour business, attract new travelers, and increase bookings. Start using TikTok for tours today!

Want to level up your industry knowledge? Tune in to these podcasts about tours, activities and attractions trends, marketing, travel tech, AI and more

Most tour, activity and attraction operators still set prices once a year, but implementing more sophisticated pricing is a top priority for many

More immersive and social experiences are on the rise among younger travelers, Arival’s 2025 Tour Taker report finds

FareHarbor co-founder and former CEO Lawrence Hester is taking the reins of the booking system group of companies

The latest report from Arival and GetYourGuide explores how tech is critical to improving the guest experience at the world’s largest attractions

The latest report from Arival and GetYourGuide sheds light on the commercial practices and priorities of the world’s largest visitor attractions

From Europe to Asia to the U.S., ForwardKeys’ Luis Millan explores the outlook for tours, activities and attractions — and what it means for operators

From group size to guide training, LivTours Founder Angelo Carotenuto shares how his company has scaled through challenges while sticking to what makes them special

It’s less about the tech itself, and more about the ways you build in connection with your guests — tips from Arival’s Guide to Self-Guided Tours

Airbnb has relaunched experiences, adding “Services” and “Originals”, with a new app live today — here’s what’s new and what operators need to know

From five-star reviews to the biggest challenge facing our industry, here are our top takeaways from the latest event for tours, activities and attractions

Latest Arival consumer research explores key trends, behaviors, sentiment and trip intentions for European experiences travelers

Unlock the potential of your tour business with expert advertising strategies. Learn to attract more customers and enhance your visibility now!

City Wonders and GetYourGuide are appealing a decision which penalizes companies for mass purchases of Colosseum tickets

Master the art of competitive tour pricing! Learn how to set profitable prices, optimize booking systems, and attract more customers with this guide

Key insights and strategies to help tour, activity and attraction operators take advantage of this fast growing distribution channel, in latest report

Innovation is a popular buzzword, but what does it actually mean? Tour operators need to rethink innovation to stay ahead: it isn’t just “more tech.”

Delve into experiences distribution and the state of OTAs, and get essential insights to help you grow your third-party bookings more profitably

From handsets to mobile apps, Audio Guide Technology is improving, and transforming the types of experiences attractions are able to offer their guests