Douglas Quinby

Once the after-thought of the travel industry, the tours and activities sector has come a long way. The time for supply side consolidation has arrived.

The Asia-based experiences OTA’s IPO filing signals growing investor confidence in the tours, activities and attractions sector

Compare fee-per-booking and subscription models for booking systems. Discover pros, cons, and tips to help tour operators choose the right pricing model

FareHarbor’s 2% API booking fee has frustrated operators — but it may be a signal of a maturing marketplace

Arival’s latest report details the messy – and amazing – state of booking tech, and what operators need to know to get ahead

In Google’s AI Mode Google business listings dominate and OTAs are hard to find, new analysis from Propellic and Arival finds

Travel experiences are comprised of hundreds of different business types. Here is how we label and organize all 343

Help us help you with actionable insights and benchmarks for operators in 2025 and beyond. Take this short survey and get a copy of the results!

A quick guide to help tour operators and DMCs understand the growing landscape of online travel agencies for custom and scheduled multi-day tours

Most tour, activity and attraction operators still set prices once a year, but implementing more sophisticated pricing is a top priority for many

Travel’s third-largest sector – tours, activities, and attractions – is travel’s most diverse, in more ways than one. Here’s what that means for Arival

Tours, activities and attractions may be a bright spot in the otherwise widespread lack of women in leadership roles across the travel and tourism industry

Unsure how to use the growing number of Gen AI tools to help your business? Here’s how travel experience operators are applying AI today

Operators say getting more direct bookings is their top business priority, yet most do not engage in essential marketing channels to reach customers

With just 12% of respondents using Gen AI in their business, too many operators are missing opportunities to add efficiencies to their operations

Traveler demand for experiences continues, but more operators are concerned about the outlook as growth slows in 2024, finds Arival’s latest report

Experiences have become one of the hottest topics in travel, but The Best Part of Travel still has some pretty big – and fundamental – problems to face

Affluent young U.S. travelers are transforming the traditional travel path to purchase, with huge implications for operators, OTAs, destinations and more

The affluent traveler is gaining ground, but the economic forces driving that could signal big changes for the future of travel and experiences.

Who they are, what they want, and why they’re so important to operators and sellers of tours, activities & attractions

The OTA has informed suppliers it is removing most self-guided tours, a blow to a category segment that has risen rapidly with the rise of AI 

Help us help you with actionable insights and benchmarks for operators in 2024 and beyond. Take this short survey and get a copy of the results!

Departing President reflects on the challenges of leading Viator through Covid, the importance of vulnerability and the outlook for 2024 and beyond

Private tours may carry an air of exclusivity, but the latest Arival research shows they are anything but — nearly half of U.S. tour takers took a private tour in…

More than half of all tour, activity and attraction travelers post on social media and write online reviews about their experiences. Here’s a deep dive into who is posting, where…

The previous leadership from Rezdy and Checkfront have left the company as details emerge about the combined entity of reservation systems for tour and activity operators

Everyone has heard of Apple and Amazon, but how many travel experiences brands are widely recognized? We examined just how much travelers know – or don’t know – about the…

Arival’s latest research on the U.S. Tour Taker reveals Gen-Z and Millennial travelers are looking for more than just sightseeing: they want to feel, taste, touch and immerse themselves in…

Get inside the mind of the modern U.S. tour taker with Arival’s latest deep dive into who these travelers are, how they tour, what they want, how they choose, plan…

Our latest Arival Guide demystifies the widely used and often misunderstood term “channel management” to help you understand what it is, why it matters, and whether it’s right for your…

A new report from Arival and Go City examines what matters most to attraction visitors and how the right customer segmentation can help operators and attractions grow their volume and…

A new report from Arival and Go City examines the big trends in attraction ticketing – the rise of online and advance booking, timed entry, and the shift to variable…

More operators in the U.S. are reporting flat or negative performance this year vs. 2022, while more than four in five European operators say business is up

New research indicates travelers who visit attractions and experiences are planning fewer trips – and they’re more concerned about price – in 2023. This suggests growing traveler concern about a…

Recovery in Asia Pacific for travel’s third-largest sector – tours, activities and attractions – is now well underway, with consumers putting experiences first in their travel planning and spending

Online travel agencies will nearly triple in global gross bookings and total market share by 2025 as more travelers find, choose and book things to do online

Tour, activity and attraction operators: if you only pay attention to one chart from Arival research over the past year, let it be this one.

Guided Tours Surpass Attractions in Travel’s First “Post-Covid” Year

The importance a traveler places on an activity is a major factor, while a generational shift means younger travelers are prioritizing experiences and planning further in advance.

The Berlin-based OTA is expected to end all of its Originals branded tours by the end of the year

Most operators have been able to combat inflation by raising prices in 2022. But growing concern about a recession may limit operators’ ability to do so as we head into…

The new, non-profit industry association aims to make connectivity for operators, attractions and resellers in the travel experiences sector easier and more efficient

Short-form video platforms and content creators with community (a.k.a. influencers) are poised to reshape the marketing funnel for tours, activities and experiences. Here’s how and why. And BTW – why…

More startups seek to fill gaps they say are left unmet by the big global platforms. Here’s a list of 50 online travel agencies that focus on a particular sub-segment…

The largely overlooked acquisition of Undercover Tourist could impact attraction ticket distribution as corporate benefits provider EBG plans B2C expansion

As the world’s largest search engine advances quickly in our industry, most visitor attractions and museums are slow to follow – leaving the door wide open for OTAs

With record inflation, operators and attractions report rising costs across their businesses. Price increases are following, but probably not fast enough

There seems to be no end to the discussion, debate — and confusion — about the market share and role of online travel agencies in tours, activities and attractions. So…

We’ve been doing a lot of work to compile a directory of U.S. operators of one of tours’ fastest growing segments. Here’s what we’ve found, and 7 things we’ve learned

The talking points at Arival Activate in Berlin and IPW in Orlando were all in sync: travel is back and travelers are returning to tours and attractions in droves, but…