
Beyond the Stars: A Data-Driven Look at Online Reviews
Arival consumer research examines who posts reviews, where they post them, and what it means to tour and activity operators
Segment: Consumer Trends, Research


Arival consumer research examines who posts reviews, where they post them, and what it means to tour and activity operators
Segment: Consumer Trends, Research

Latest Arival consumer research explores key trends, behaviors, sentiment and trip intentions for European experiences travelers
Segment: Consumer Trends, Research

The role of experiences in travel planning continues to increase in importance, the latest Arival consumer research on the experiences traveler shows
Segment: Consumer Trends, Research

Research reveals a gap between the marketing channels operators are focusing on, and the channels experiences travelers say they use to plan travel

Operators say getting more direct bookings is their top business priority, yet most do not engage in essential marketing channels to reach customers
Segment: Attractions, Consumer Trends, Marketing, Tour & Activity Operators

Traveler demand for experiences continues, but more operators are concerned about the outlook as growth slows in 2024, finds Arival’s latest report
Segment: Tour & Activity Operators

Channel management use jumps among operators in Australia and New Zealand, while manual methods — extranet and email — remain prominent
Segment: Attractions, News, Technology, Tour & Activity Operators

While travelers in general are booking more online, the activity traveler segment researches and plans differently than tours and attractions
Segment: Consumer Trends, News, Technology, Tour & Activity Operators

Though recovery is progressing unevenly in Australia and New Zealand, operators are optimistic about what lies ahead, latest Arival survey shows
Segment: Attractions, News, Tour & Activity Operators

Get insights for the summer season on U.S. and Europe traveler trends with a special webinar hosted by Arival and GetYourGuide
Segment: Consumer Trends, Events

Private tours may carry an air of exclusivity, but the latest Arival research shows they are anything but — nearly half of U.S. tour takers took a private tour in…
Segment: Consumer Trends, News, Tour & Activity Operators

Everyone has heard of Apple and Amazon, but how many travel experiences brands are widely recognized? We examined just how much travelers know – or don’t know – about the…
Segment: News, Tour & Activity Operators

Arival’s latest research on the U.S. Tour Taker reveals Gen-Z and Millennial travelers are looking for more than just sightseeing: they want to feel, taste, touch and immerse themselves in…
Segment: Consumer Trends, News, Tour & Activity Operators

Get inside the mind of the modern U.S. tour taker with Arival’s latest deep dive into who these travelers are, how they tour, what they want, how they choose, plan…
Segment: Consumer Trends, News, Tour & Activity Operators

Arival’s latest consumer research, focused on the U.S. experiences traveler, highlights the importance of reaching the affluent traveler
Segment: Consumer Trends, News, Tour & Activity Operators

Arival’s latest consumer research, focused on the U.S. experiences traveler, finds travelers in 2023 are taking fewer trips, but doing more experiences, than in 2019
Segment: Attractions, Consumer Trends, News, Research, Tour & Activity Operators

A new report from Arival and Go City examines what matters most to attraction visitors and how the right customer segmentation can help operators and attractions grow their volume and…
Segment: Attractions, Consumer Trends, News

A new report from Arival and Go City examines the big trends in attraction ticketing – the rise of online and advance booking, timed entry, and the shift to variable…
Segment: Attractions, Consumer Trends, News, Technology

More operators in the U.S. are reporting flat or negative performance this year vs. 2022, while more than four in five European operators say business is up
Segment: Attractions, News, Operations, Tour & Activity Operators

Help us help you with actionable insights and benchmarks for the latter half of 2023 and beyond. Take this short survey and help us inform the entire tours, activities and…
Segment: Attractions, Tour & Activity Operators

New research indicates travelers who visit attractions and experiences are planning fewer trips – and they’re more concerned about price – in 2023. This suggests growing traveler concern about a…
Segment: Consumer Trends, Tour & Activity Operators

Recovery in Asia Pacific for travel’s third-largest sector – tours, activities and attractions – is now well underway, with consumers putting experiences first in their travel planning and spending
Segment: Attractions, News, Tour & Activity Operators

Low booking system adoption rates among tour, activity and attraction operators remains a headwind to industry growth, latest Arival report finds
Segment: Attractions, Distribution, Technology, Tour & Activity Operators

New Arival research shows a significant shift in traveler preferences post-Covid towards guided experiences. Here’s how attractions can adapt to this latest shift.
Segment: Attractions

Guided Tours Surpass Attractions in Travel’s First “Post-Covid” Year
Segment: Attractions, News, Tour & Activity Operators

The importance a traveler places on an activity is a major factor, while a generational shift means younger travelers are prioritizing experiences and planning further in advance.
Segment: Marketing

Over half of attractions’ online bookings, two in five tour and activity online bookings are now on mobile, according to latest Arival operator surveys
Segment: Attractions, Distribution, Tour & Activity Operators

Worldwide operator survey reveals broad — but mixed — gains for most operators in 2022, with optimism tempered by inflation, rising costs and recession concerns
Segment: Research

PARTNER POST: A walkthrough of Google’s newest travel booking portal, and how operators of tours, activities, attractions and experiences can make the most of it by getting connected, with Steve…
Segment: Attractions, News, Tour & Activity Operators

New report on market sizing and forecasting from Arival and Phocuswright highlights the need for operators to prioritize online sales channels
Segment: Distribution

Plan ahead with updated market sizing and forecasting for the in-destination experiences industry by region, category and channel, with the latest research from Arival and Phocuswright
Segment: Attractions, Distribution, Tour & Activity Operators

With record inflation, operators and attractions report rising costs across their businesses. Price increases are following, but probably not fast enough
Segment: Distribution, Operations

Arival’s Reopening Survey indicates half of tour, activity and attraction operators will be open as 9 in 10 implement new procedures for health and safety
Segment: Consumer Trends, News

As destinations around the world begin to reopen, data and insights from the road to recovery point to a shift in consumer needs and behaviors. COVID-19 has changed our world…
Segment: Guest Articles

Research shows both convenience and notable attractions drive tour selection. Here’s why.
Segment: Operator Business Tips

Arival dives into the data to understand why nearly half of U.S. travelers don’t take tours—and what you as an operator can do about it.
Segment: Consumer Trends, News, Operator Business Tips