
Escaping the Tour Commoditization Trap
Travelers today are prioritizing convenience and price above all else in choosing which tours and activities to book — so how do you stand out?


Travelers today are prioritizing convenience and price above all else in choosing which tours and activities to book — so how do you stand out?

We put Google’s Director of Product, Emmanuel Marot, in the hot seat on AI to discuss how Gemini decides which experiences to recommend to travelers
Segment: Events, Marketing, News, Technology

Arival’s latest consumer research, focused on the U.S. experiences traveler, finds travelers in 2023 are taking fewer trips, but doing more experiences, than in 2019
Segment: Attractions, Consumer Trends, News, Research, Tour & Activity Operators

Experience sector leaders weigh in on hot topics for tours, activities and attractions, from the economic outlook, to AI in experiences, to what’s trending and what’s next at Arival 360…

These are five topics we’re keeping top of mind heading into Arival 360 | Orlando as we come together to discuss their impact on the tours, activities and attractions sector…

Key strategies to maximize the benefits of working with online travel agencies, from Bookable Tourism’s Meredith Rangel
Segment: Distribution, Guest Articles, Operator Business Tips

Go City’s Baidi Li weighs in on hot topics like experience trends, experimenting with ChatGPT, and addressing overtourism at Arival Activate | Bangkok 2023

Recovery in Asia Pacific for travel’s third-largest sector – tours, activities and attractions – is now well underway, with consumers putting experiences first in their travel planning and spending
Segment: Attractions, News, Tour & Activity Operators

Industry insiders weigh in on what’s next for Airbnb Experiences and the impact to operators using the platform
Segment: Distribution, News, Tour & Activity Operators

The online travel agency updates their approach with specialized, exclusive offerings bookable only through them and aiming to appeal to traveler demand for unique experiences
Segment: Distribution, News

Arival Co-founder Bruce Rosard reviews his top travel trends for In-Destination Experiences: what’s changed in tours, activities and attractions since the beginning of 2022, and what to watch in 2023.
Segment: Attractions, News, Technology, Tour & Activity Operators

Which topics received the most engagement on arival.travel in 2022? Here are the most read-worthy articles of the year according to Arival readers.
Segment: Attractions, Distribution, Marketing, News, Technology, Tour & Activity Operators

Guided Tours Surpass Attractions in Travel’s First “Post-Covid” Year
Segment: Attractions, News, Tour & Activity Operators

The importance a traveler places on an activity is a major factor, while a generational shift means younger travelers are prioritizing experiences and planning further in advance.
Segment: Marketing

Over half of attractions’ online bookings, two in five tour and activity online bookings are now on mobile, according to latest Arival operator surveys
Segment: Attractions, Distribution, Tour & Activity Operators

The changes from GetYourGuide address faster changes to product listings and providing pricing through a booking system API.
Segment: Distribution, News

New report on market sizing and forecasting from Arival and Phocuswright highlights the need for operators to prioritize online sales channels
Segment: Distribution

Plan ahead with updated market sizing and forecasting for the in-destination experiences industry by region, category and channel, with the latest research from Arival and Phocuswright
Segment: Attractions, Distribution, Tour & Activity Operators

Here’s just a small taste of what happened at the only conference dedicated to creators and sellers of tours, activities, and attractions. These videos are a daily inside peek at…
Segment: News

Simone Gozzi, CEO of City Wonders, tells us what it takes to earn one of TripAdvisor’s highest awards.
Segment: Attractions

Learn how operator Phakamile Hlazo, founder of Zulu Nomad, caters tours to younger travelers seeking authentic and varied experiences.
Segment: Operator Stories

Get the dirt on how to earn more lucrative group bookings from Dig This, a Las Vegas-based operation who frequently snags large gatherings.
Segment: Attractions, Operator Stories

The New Year means all too many predictions and “year in review” articles. We don’t want to add to the media fluff. But here are 12 trends we think every…
Segment: Attractions

No part of the travel industry is facing more challenges and change than tour operating. New technology, changes in what young travelers want from their trips, and the rise of…
Segment: Attractions

Dubai Tourism announced a plan to launch an online hub for operators and distributors, called the ‘Online Marketplace’. The service will begin in January 2019. According to their announcement, the…
Segment: Attractions, Distribution

In March of this year, the innovative online media company Quartz proclaimed that somebody should let Airbnb know that travelers don’t like booking tours and activities online. There is just…
Segment: Distribution

Like it or not, online travel agencies (OTAs) such as TripAdvisor, Expedia, GetYourGuide and many others are becoming a bigger part of sales for Tours, Activities & Attractions. The acquisition…
Segment: Technology

Klook Cofounder Eric Gnock Fah on Asia Travelers, Making Everything Instagrammable, and the Company’s Plans for Their Latest $60 million Raise
Segment: Distribution