Arival Research

The latest report from Arival and GetYourGuide explores how tech is critical to improving the guest experience at the world’s largest attractions

The latest report from Arival and GetYourGuide sheds light on the commercial practices and priorities of the world’s largest visitor attractions

Tours, activities and attractions may be a bright spot in the otherwise widespread lack of women in leadership roles across the travel and tourism industry

Operators say getting more direct bookings is their top business priority, yet most do not engage in essential marketing channels to reach customers

Get inside the mind of the modern U.S. tour taker with Arival’s latest deep dive into who these travelers are, how they tour, what they want, how they choose, plan…

Arival’s latest consumer research, focused on the U.S. experiences traveler, finds travelers in 2023 are taking fewer trips, but doing more experiences, than in 2019

Our latest Arival Guide demystifies the widely used and often misunderstood term “channel management” to help you understand what it is, why it matters, and whether it’s right for your…

With record inflation, operators and attractions report rising costs across their businesses. Price increases are following, but probably not fast enough

Travel’s return is a boon for some, but still very slow for most operators as we head into the summer season.

With operators seeking new grow sales, Arival has produced a new guide to multi-attraction passes.

Investors have poured more than $2.4 billion into our industry since 2017 and nearly $500 million since the pandemic. We list all of them here by funding, business model, region,…

Since March 2020, Arival has been tracking the pandemic’s impact and outlook for our industry. Take a few minutes to complete our latest trends survey on recovery and planning for…

A no-nonsense guide to help tour and activity operators assess if they should list, how to list, and how to succeed on Airbnb Experiences.

Uncertainty abounds, but U.S. traveler demographics and consumer finance trends suggest the recovery – when it happens – will be faster than we think.

The impact of online travel agencies, or OTAs, on the tours, activities, and attractions market is far more significant than their market share. Here’s why.

According to a new Arival report on sales and distribution, the pandemic could do in 12 months what OTAs and tech companies have struggled to do for decades.

Local, regional travel trends show positive signals for U.S.-based operators

Arival is launching a free Operator Customer Survey to help you understand what your customers want.

Travelers likely to spend less on tours, activities when they return

Operators are taking a range of steps to weather the current crisis, according to Arival’s Coronavirus Pulse

Arival’s latest Coronavirus Pulse shows the depth of the impact on our industry – but also a glimmer of optimism