Travel Trends

Once the after-thought of the travel industry, the tours and activities sector has come a long way. The time for supply side consolidation has arrived.

The next European Arival will explore what it means to be “The Tomorrow Operator,” growing in a time of AI, overcrowding, generational shifts and more

From distribution to technology to marketing, we explore the top challenges – and opportunities — of this rapidly growing sector of travel experiences

Arival consumer research examines who posts reviews, where they post them, and what it means to tour and activity operators

Discover top TikTok marketing strategies to grow your tour business, attract new travelers, and increase bookings. Start using TikTok for tours today!

Want to level up your industry knowledge? Tune in to these podcasts about tours, activities and attractions trends, marketing, travel tech, AI and more

More immersive and social experiences are on the rise among younger travelers, Arival’s 2025 Tour Taker report finds

The latest report from Arival and GetYourGuide sheds light on the commercial practices and priorities of the world’s largest visitor attractions

From Europe to Asia to the U.S., ForwardKeys’ Luis Millan explores the outlook for tours, activities and attractions — and what it means for operators

From five-star reviews to the biggest challenge facing our industry, here are our top takeaways from the latest event for tours, activities and attractions

Latest Arival consumer research explores key trends, behaviors, sentiment and trip intentions for European experiences travelers

The role of experiences in travel planning continues to increase in importance, the latest Arival consumer research on the experiences traveler shows

From AI to OTAs, overtourism to private tours, here’s how the latest tourism trends are evolving, what’s next, and why they matter to experience operators

We put Viator CPO Kristin Dorsett in the hot seat to discuss travel tech leadership, common operator concerns with the OTA, and the outlook for 2025

Discussing the latest with short-form video, TikTok Shop, the return of Airbnb Experiences and more with the Hot Topics panel at Arival 360 | San Diego

Experiences have become one of the hottest topics in travel, but The Best Part of Travel still has some pretty big – and fundamental – problems to face

Who they are, what they want, and why they’re so important to operators and sellers of tours, activities & attractions

From fresh research to interactive industry forums, we preview some of the featured sessions and special events coming to Arival this fall

LGBTQ+ travelers spend and do more on vacation, but they also expect a little more. Here are five essential insights from our latest report on how to attract this lucrative…

While travelers in general are booking more online, the activity traveler segment researches and plans differently than tours and attractions

The industry is optimistic for another strong summer season in the U.S. & Europe, but the outlook for operators depends on where you are and whom you serve

Insights on the LGBTQ+ segment of the U.S. traveler: who they are, what they want, and how they research, book and share experiences

Get insights for the summer season on U.S. and Europe traveler trends with a special webinar hosted by Arival and GetYourGuide

As performing arts and sporting events drive tourism, Arival research looks at traveler booking preferences and finds mobile ticketing is their top choice

Performance art and sporting events are driving tourism to destinations like never before. Recent Arival research sheds light on who is traveling, what they are seeing, and how they are…

Private tours may carry an air of exclusivity, but the latest Arival research shows they are anything but — nearly half of U.S. tour takers took a private tour in…

Arival’s latest research on the U.S. Tour Taker reveals Gen-Z and Millennial travelers are looking for more than just sightseeing: they want to feel, taste, touch and immerse themselves in…

Arival’s latest consumer research, focused on the U.S. experiences traveler, highlights the importance of reaching the affluent traveler

Exploring the themes of 2023 for the in-destination experiences sector through the lens of Arival’s most-read articles and a review of the year’s top research insights

Arival’s latest consumer research, focused on the U.S. experiences traveler, finds travelers in 2023 are taking fewer trips, but doing more experiences, than in 2019

With the advancements in generative AI arriving in experiences, several travel companies have moved quickly to develop tools and training specifically for operators of tours, activities and attractions

Travel trends and hot topics (yes including AI), new research on the U.S. traveler, the return of the Attractions Forum, and so much more coming to you this October!

Owner and GM of Arigato Travel discusses the impact on operators and the changing traveler trends of the tourism rebound in Japan, and tips on content marketing to different age…

Discover 2023’s top tourism trends & predictions! Find out which tourism ideas are taking off in tours, activities and attractions — and what operators should be doing about it

From travel trends to TikTok and of course Generative AI, here are some of the highlights and key themes of the upcoming Arival Activate event for tour, activity and attraction…

Recovery in Asia Pacific for travel’s third-largest sector – tours, activities and attractions – is now well underway, with consumers putting experiences first in their travel planning and spending

How dynamic pricing, capacity management and interactivity enhance the visitor experience for Merlin Entertainments’ attractions

With more travelers booking experiences online, having a modern booking system is more important than ever: Arival’s new guide will help you make this all-important decision for your business

Industry leaders discuss the comeback of APAC and the outlook for tours, activities and attractions travelers at Arival 360 | Berlin 2023

DidaTravel’s Chief Strategy Officer discusses the outlook for China, the new Chinese traveler, and opportunities for the global tours and attractions market

Industry leaders discuss recession concerns, distribution strategy and emerging technologies in hot topics panel at Arival 360 | Berlin 2023

Our industry needs to reimagine sustainable travel as a means to increasing profitability. Here’s how one bike tour operator is doing just that.

As demand for culinary experiences increases, wine tourism specialists and a food tour operator share their recipes for appealing to travelers’ changing appetites

Wilkommen in Berlin! The program is set, the speakers are confirmed, and here are a few of the themes and sessions that promise to be Wunderbar

A tour operator turned innovation advisor discusses what tour operators need to know, should be doing and NOT doing with generative AI and ChatGPT

Despite enduring challenges in the travel sector, pent-up demand for European travel remains strong, bolstered by Asia’s return to global tourism

As the demand for niche tourism experiences grows, operators like Carol El Hawary of Literary Tours Egypt are bringing stories to life to attract real-world tourism

New Arival research shows a significant shift in traveler preferences post-Covid towards guided experiences. Here’s how attractions can adapt to this latest shift.

Arival Co-founder Bruce Rosard reviews his top travel trends for In-Destination Experiences: what’s changed in tours, activities and attractions since the beginning of 2022, and what to watch in 2023.

Tour, activity and attraction operators: if you only pay attention to one chart from Arival research over the past year, let it be this one.