
Beyond the Stars: A Data-Driven Look at Online Reviews
Arival consumer research examines who posts reviews, where they post them, and what it means to tour and activity operators
Segment: Consumer Trends, Research


Arival consumer research examines who posts reviews, where they post them, and what it means to tour and activity operators
Segment: Consumer Trends, Research

Latest Arival consumer research explores key trends, behaviors, sentiment and trip intentions for European experiences travelers
Segment: Consumer Trends, Research

The role of experiences in travel planning continues to increase in importance, the latest Arival consumer research on the experiences traveler shows
Segment: Consumer Trends, Research

From AI to OTAs, overtourism to private tours, here’s how the latest tourism trends are evolving, what’s next, and why they matter to experience operators

From featured sessions on AI & innovation to conversations with industry leaders & award-winning operators, here are the top themes from the latest Arival
Segment: Attractions, Consumer Trends, Events, News, Tour & Activity Operators

Private tours may carry an air of exclusivity, but the latest Arival research shows they are anything but — nearly half of U.S. tour takers took a private tour in…
Segment: Consumer Trends, News, Tour & Activity Operators

Arival’s latest research on the U.S. Tour Taker reveals Gen-Z and Millennial travelers are looking for more than just sightseeing: they want to feel, taste, touch and immerse themselves in…
Segment: Consumer Trends, News, Tour & Activity Operators

Arival’s latest consumer research, focused on the U.S. experiences traveler, finds travelers in 2023 are taking fewer trips, but doing more experiences, than in 2019
Segment: Attractions, Consumer Trends, News, Research, Tour & Activity Operators

Owner and GM of Arigato Travel discusses the impact on operators and the changing traveler trends of the tourism rebound in Japan, and tips on content marketing to different age…
Segment: Consumer Trends, Interviews, News, Operator Stories

How dynamic pricing, capacity management and interactivity enhance the visitor experience for Merlin Entertainments’ attractions
Segment: Attractions, Operations, Technology

Industry leaders discuss the comeback of APAC and the outlook for tours, activities and attractions travelers at Arival 360 | Berlin 2023
Segment: Attractions, Events, News, Tour & Activity Operators

DidaTravel’s Chief Strategy Officer discusses the outlook for China, the new Chinese traveler, and opportunities for the global tours and attractions market
Segment: Attractions, Consumer Trends, Interviews, News, Tour & Activity Operators

Is more traffic really the answer? Five reports reveal other obstacles that could be getting in the way of your success
Segment: Marketing, Operator Business Tips

New Arival research shows a significant shift in traveler preferences post-Covid towards guided experiences. Here’s how attractions can adapt to this latest shift.
Segment: Attractions

Tour, activity and attraction operators: if you only pay attention to one chart from Arival research over the past year, let it be this one.
Segment: Attractions, Distribution, Marketing, News, Technology, Tour & Activity Operators

Guided Tours Surpass Attractions in Travel’s First “Post-Covid” Year
Segment: Attractions, News, Tour & Activity Operators

The importance a traveler places on an activity is a major factor, while a generational shift means younger travelers are prioritizing experiences and planning further in advance.
Segment: Marketing

Arival dives into the data to understand why nearly half of U.S. travelers don’t take tours—and what you as an operator can do about it.
Segment: Consumer Trends, News, Operator Business Tips

Arival explores whether sustainability matters to travelers, and what operators should do about it.
Segment: Sustainability & Responsible Tourism