viator

The Asia-based experiences OTA’s IPO filing signals growing investor confidence in the tours, activities and attractions sector

Former Booking.com exec Pepijn Rijvers discusses the road ahead for Viator and how to bring the experiences marketplace to maturity in an Arival interview

Tours, activities and attractions may be a bright spot in the otherwise widespread lack of women in leadership roles across the travel and tourism industry

We put Viator CPO Kristin Dorsett in the hot seat to discuss travel tech leadership, common operator concerns with the OTA, and the outlook for 2025

Discussing the latest with short-form video, TikTok Shop, the return of Airbnb Experiences and more with the Hot Topics panel at Arival 360 | San Diego

Departing President reflects on the challenges of leading Viator through Covid, the importance of vulnerability and the outlook for 2024 and beyond

With the recent release of Viator Accelerate 2.0, operators weigh in on the pros and cons of the program, and how they’re changing their strategies to adapt to the rapid…

Exploring the themes of 2023 for the in-destination experiences sector through the lens of Arival’s most-read articles and a review of the year’s top research insights

As travelers increasingly prioritize tours, activities and attractions in their travel spending, the wider industry wants to get on board with experiences: highlights from the Phocuswright conference

The experiences that sell best on Viator, what’s different about Accelerate 2.0, and other “things that are hot” with Viator CCO Sarah Dines at Arival 360 | Orlando 2023

Writing tour descriptions that convert is science more than an art. So what do you include and how do you run the process efficiently? We spoke to Kate Cornell to…

The TourismSolved brand will disappear but it will retain its existing clients as Holibob steps into direct bookings and content

Cancellations and refunds have been one of the biggest challenges confronting operators since the onset of the pandemic. This short analysis provides key benchmarks on cancellation rates and guidance amid…

As part of a company rebrand, the Asia-focused OTA says bookings and revenue have surpassed pre-pandemic levels, as it extends roll-out of operator tech platform

Parent company Tripadvisor breaks out Experiences revenue for the first time as Viator revenue hits 96% of 2019 levels in fourth quarter

In an exclusive interview with Arival, Tao Tao from GetYourGuide says that airlines could get in the way of the recovery, Originals will continue to expand, and that the OTA…

Things To Do is a big step for the experiences industry — but is it good for operators and travelers, and what do you need to do about it?

Arival events are all about helping you grow your business, but tour and attraction operators have some pretty unique uncertainties as we head into 2022

Despite the ups and downs, quite a bit happened in 2021. We’ve put together our most read articles from the year to show what was most important to you —…

Getting to grips with both off- and online distribution is one of the most important things an operator can do

At the Travel Innovation Summit Seville, travel’s recovery is patchy but well underway

The OTA promises to increase bookings by 15%, but will it spiral into a commission arms race? We break down how the new program works and what it means for…

FareHarbor’s deal with leading travel metasearcher Kayak is another signal of how reservations tech providers are stepping into distribution. The bigger opportunity may be for operators to cross-sell other tours…

Expedia will work with both Viator and GetYourGuide to source tours, activities and attractions

Google is officially announcing Things to Do today. Here’s a handy list of reservation systems, channel managers and OTAs integrating with the new initiative

Experiences and Dining are leading the way in terms of year-on-year growth at Tripadvisor, as Q2 results have shown a 386% increase in revenue from the segment to $68 million.

Google quietly rolled out a trial run of its new Things To Do display for attraction business listings. We took a close look at a number of listings, and this…

David Schelp also told the Arival Spring Into Summer conference that TUI Musement would likely continue to sell tours owned by GetYourGuide

Before listing your products in all OTAs available, you should understand their advantages and disadvantages.

The program of ITB’s virtual event is as sprawling and ambitious as ever. If you plan on attending, here’s your guide to some key sessions for tours and attractions. You’re…

The online travel agency is establishing new, clear product standards, but also risks operator ire with a new fee at a time when the industry is struggling.

As destinations around the world begin to reopen, data and insights from the road to recovery point to a shift in consumer needs and behaviors. COVID-19 has changed our world…

TripAdvisor’s long-rumored restructuring poses big questions for operators.